AI TOOL PROFILE
125 Data & Insights (formerly feed it back) Overview
- Customer Support
- Survey and Feedback
- Multisite hospitality operators
- Hospitality marketers
- Hospitality senior leadership
- Hospitality operations managers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Multisite hospitality operators, Hospitality marketers, Hospitality senior leadership, Hospitality operations managers
- Key use cases
- Guest Feedback Collection, Online Reputation Monitoring, Complaint Resolution, Competitive Benchmarking
- Integrations
- Google, TripAdvisor, Facebook
- Official website
- Visit feed it back official website
How AI is used
125 Data & Insights, formerly known as feed it back, is a customer experience platform built for the hospitality sector. It gathers data from guest surveys and social media reviews to provide operators with a centralized view of their performance.
The software is designed for multisite operators, including senior leadership, marketers, and kitchen staff. It helps these users identify trends in guest feedback and manage responses to online reviews from a single interface.
Key capabilities include automated topic analysis and a consolidated scoring system to track overall guest sentiment. It also includes tools for internal employee surveys to help operators see how staff satisfaction correlates with the guest experience.
Buyers should confirm if the platform's focus on the UK hospitality market aligns with their geographic and industry needs.
Key Features
Smart Surveys
Personalized surveys designed to track performance against operating standards and report on trends over time.
Social Reputation Management
A centralized inbox that pulls in reviews, direct messages, and comments from Google, TripAdvisor, and Facebook.
Case Management
Internal tools to investigate complaints and communicate with guests directly from one inbox.
Automated Topic Analysis
Categorization of feedback into key topics and trends to identify areas for experience improvement.
125 Pulse Score
A holistic rating from one to five that combines guest sentiment, review frequency, and response rates.
Employee Advocacy Surveys
Customizable and branded surveys used to monitor employee satisfaction and its impact on guest experience.
Use Cases
Guest Feedback Collection
Using smart surveys to gather guest data and track performance against internal standards.
Online Reputation Monitoring
Aggregating reviews from multiple social platforms into one dashboard to track brand sentiment.
Complaint Resolution
Using case management to investigate guest issues and communicate resolutions directly.
Competitive Benchmarking
Comparing online reputation and guest performance data against other operators in the market.
Integrations
- TripAdvisor
FAQ
What is feed it back now called?
- The company has rebranded and is now known as 125 Data & Insights.
Who is this software designed for?
- It is designed for multisite hospitality operators in the UK, including operators, marketers, senior leadership, and kitchen staff.
Which social platforms does the software monitor?
- The platform pulls reviews, DMs, and comments from Google, TripAdvisor, and Facebook into a centralized inbox.
Source category: Customer Support
Source subcategory: Survey & Feedback
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