AI TOOL PROFILE
CoolTool: Consumer Insights and Behavioral Analytics
- Marketing
- Survey and Feedback
- Marketing Agencies
- Product Teams
- Mid-Market Companies
- Enterprise Companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Product Teams, Mid-Market Companies, Enterprise Companies
- Key use cases
- Advertising Performance Testing, Package and Shelf Research, User Experience (UX) Studies, Brand Association Research
- Integrations
- SPSS export, Excel export, PowerPoint export
- Official website
- Visit cooltool official website
How AI is used
CoolTool is a research platform designed to capture how consumers think and feel about products and brands. It combines an enterprise survey engine with behavioral tools like implicit association tests and AI-driven webcam analysis.
The software is designed for marketing agencies, product teams, and brands. It supports workflows for testing advertising concepts, packaging, and user experiences by tracking visual attention and changes in facial expressions during exposure to a stimulus.
Buyers can use integrated global panels to find respondents or use their own participant lists. The platform includes automated reporting features that may reduce manual data visualization work.
Before choosing this tool, buyers should confirm that their target respondents are comfortable using webcam-based tracking and that the export formats align with their internal data analysis tools.
Key Features
Enterprise Survey Engine
Supports professional survey creation with advanced logic, quota management, and cross tabulations.
AI-Powered Eye Tracking
Uses device cameras to track a respondent's visual attention and engagement with visual assets.
Emotion Measurement
Analyzes facial expressions via webcam to measure emotional responses to stimuli.
Implicit Association Tests
Measures nonconscious brand perceptions and associations.
Integrated Respondent Panels
Provides access to a global pool of over 100 million respondents.
Automated Reporting
Generates reporting and raw data in real time.
Use Cases
Advertising Performance Testing
Using eye tracking and surveys to see how consumers interact with new ad concepts.
Package and Shelf Research
Analyzing how product packaging attracts visual attention in a simulated environment.
User Experience (UX) Studies
Combining behavioral data and surveys to understand user engagement with digital interfaces.
Brand Association Research
Running implicit tests to understand nonconscious feelings toward a brand.
Integrations
- SPSS export
- Excel export
- PowerPoint export
FAQ
Who is CoolTool designed for?
- It is designed for brands, marketing agencies, and product teams who need to conduct advertising, packaging, and user experience research.
How does the AI eye tracking work?
- CoolTool leverages the built-in cameras on a respondent's device to track their visual attention and engagement with visual stimuli.
How does CoolTool handle data privacy?
- The platform is GDPR and CCPA compliant, stating that it does not store personally identifiable information and deletes biometric data immediately after processing.
Can I use my own survey participants?
- Yes, users can either use CoolTool's integrated global panels or bring their own respondent source.
Source category: Marketing
Source subcategory: Survey & Feedback
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