{"best_for":["Marketing Agencies","Product Teams","Mid-Market Companies","Enterprise Companies"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/cooltool","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/cooltool.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-013.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: cooltool (https://aitoolsforbusiness.ai/cooltool)"},"features":["Enterprise Survey Engine: Supports professional survey creation with advanced logic, quota management, and cross tabulations.","AI-Powered Eye Tracking: Uses device cameras to track a respondent's visual attention and engagement with visual assets.","Emotion Measurement: Analyzes facial expressions via webcam to measure emotional responses to stimuli.","Implicit Association Tests: Measures nonconscious brand perceptions and associations.","Integrated Respondent Panels: Provides access to a global pool of over 100 million respondents.","Automated Reporting: Generates reporting and raw data in real time."],"freshness_status":"fresh","name":"cooltool","pricing_note":"Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-09T17:13:00.963Z","secondary_categories":[],"short_description":"CoolTool is a consumer insights platform that combines traditional survey tools with AI-powered eye tracking and emotion measurement.","slug":"cooltool","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/cooltool","use_cases":["Advertising Performance Testing: Using eye tracking and surveys to see how consumers interact with new ad concepts.","Package and Shelf Research: Analyzing how product packaging attracts visual attention in a simulated environment.","User Experience (UX) Studies: Combining behavioral data and surveys to understand user engagement with digital interfaces.","Brand Association Research: Running implicit tests to understand nonconscious feelings toward a brand."],"website_url":"https://cooltool.com/"}