Voxpopme: Qualitative Research Platform for Video & AI Insights
Voxpopme helps research and marketing teams collect video responses and conduct interviews. It is designed for organizations that need to understand the drivers behind customer behavior.
At a glance
- Category
- Marketing
- Best for
- Market Research Firms, Product Teams, Marketing Agencies, Enterprise Companies, Mid-Market Companies
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Ad and Creative Testing, Concept Testing, Brand Perception Research, Customer Experience (CX) Analysis, Shopper Missions
- Integrations
- Qualtrics
- Official website
- voxpopme.com
Voxpopme is a qualitative research tool designed to capture customer feedback through video surveys and live interviews. The platform uses AI to transcribe conversations and detect recurring themes and sentiment, which helps teams process qualitative data.
It is intended for CX professionals, product owners, and marketers at mid-market and enterprise-level companies. The tool supports various research methods, including asynchronous video surveys, moderated live interviews, and AI-led voice interviews with follow-up questions.
Buyers can use the platform for tasks such as testing new concepts or analyzing brand perception. The service is hosted in a Microsoft Azure environment and maintains ISO 27001, ISO 9001, and GDPR certifications.
Buyers should confirm current pricing on the vendor website as it is not listed publicly.
Key Features
Collects self-recorded video responses from participants to capture emotion and depth.
Conducts voice-led interviews with adaptive follow-up questions.
Transcribes conversations and supports the detection of themes, keywords, and sentiment.
Provides browser-based interview rooms with recruitment, screening, and scheduling tools.
A centralized, searchable hub for storing and connecting video responses and transcripts across projects.
Supports desktop and mobile screen recording to observe how users interact with products.
Use Cases
Collecting video reactions to advertisements to validate creative ideas.
Gathering consumer feedback on new product ideas and visuals.
Using video surveys to discover how people feel about a brand's identity.
Adding qualitative context to survey scores through video reactions.
Capturing video of consumer shopping behaviors in-store.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Voxpopme uses AI to transcribe video responses, detect themes and sentiment, generate reports, and conduct voice-led interviews with follow-up questions.
The platform supports studies in 27 countries and provides access to a global participant panel.
The platform supports video responses, screen recordings, audio, and text imports.
Voxpopme is ISO 27001 and ISO 9001 certified, GDPR compliant, and operates within a secure Microsoft Azure environment.
Source category: Marketing
Source subcategory: Survey & Feedback
