AI TOOL PROFILE
Voxpopme: Qualitative Research Platform for Video & AI Insights
- Marketing
- Survey and Feedback
- Market Research Firms
- Product Teams
- Marketing Agencies
- Enterprise Companies
- Mid-Market Companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Market Research Firms, Product Teams, Marketing Agencies, Enterprise Companies, Mid-Market Companies
- Key use cases
- Ad and Creative Testing, Concept Testing, Brand Perception Research, Customer Experience (CX) Analysis, Shopper Missions
- Integrations
- Qualtrics
- Official website
- Visit voxpopme official website
How AI is used
Voxpopme is a qualitative research tool designed to capture customer feedback through video surveys and live interviews. The platform uses AI to transcribe conversations and detect recurring themes and sentiment, which helps teams process qualitative data.
It is intended for CX professionals, product owners, and marketers at mid-market and enterprise-level companies. The tool supports various research methods, including asynchronous video surveys, moderated live interviews, and AI-led voice interviews with follow-up questions.
Buyers can use the platform for tasks such as testing new concepts or analyzing brand perception. The service is hosted in a Microsoft Azure environment and maintains ISO 27001, ISO 9001, and GDPR certifications.
Buyers should confirm current pricing on the vendor website as it is not listed publicly.
Key Features
Video Surveys
Collects self-recorded video responses from participants to capture emotion and depth.
AI Moderator
Conducts voice-led interviews with adaptive follow-up questions.
AI Insights
Transcribes conversations and supports the detection of themes, keywords, and sentiment.
Live Interviews
Provides browser-based interview rooms with recruitment, screening, and scheduling tools.
Insights Repository
A centralized, searchable hub for storing and connecting video responses and transcripts across projects.
User Research
Supports desktop and mobile screen recording to observe how users interact with products.
Use Cases
Ad and Creative Testing
Collecting video reactions to advertisements to validate creative ideas.
Concept Testing
Gathering consumer feedback on new product ideas and visuals.
Brand Perception Research
Using video surveys to discover how people feel about a brand's identity.
Customer Experience (CX) Analysis
Adding qualitative context to survey scores through video reactions.
Shopper Missions
Capturing video of consumer shopping behaviors in-store.
Integrations
- Qualtrics
FAQ
How does Voxpopme use AI for research?
- Voxpopme uses AI to transcribe video responses, detect themes and sentiment, generate reports, and conduct voice-led interviews with follow-up questions.
Is Voxpopme suitable for global research?
- The platform supports studies in 27 countries and provides access to a global participant panel.
What types of data can Voxpopme collect?
- The platform supports video responses, screen recordings, audio, and text imports.
How is data security handled in Voxpopme?
- Voxpopme is ISO 27001 and ISO 9001 certified, GDPR compliant, and operates within a secure Microsoft Azure environment.
Source category: Marketing
Source subcategory: Survey & Feedback
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