

User Intuition is an AI-moderated research platform that conducts voice and video interviews. Instead of static surveys, it uses an AI interviewer and laddering methodology to probe multiple levels deep, which may help uncover the emotional drivers behind customer behavior.
The tool is designed for teams in software, retail, CPG, and financial services, as well as agencies and private equity firms. It supports using a company's own customer lists, a vetted global panel for participant sourcing, or a blend of both.
One of its central components is the Customer Intelligence Hub, which stores and indexes conversations to create a searchable knowledge base. This approach is intended to help prevent research insights from being lost in slide decks or during employee turnover.
Buyers should confirm whether their specific research needs are structured enough for AI moderation. The platform is designed for concept testing and churn analysis, but may be less suited for highly sensitive or deeply exploratory discovery work that requires a human moderator.
Conducts voice and video conversations that adapt in real time to participant responses.
Probes 5-7 levels deep during interviews to help identify identity-driven motivations.
A searchable ontology that indexes intent, emotion, and competitive mentions across all studies.
Access to a vetted panel of 4M+ respondents with multi-layer fraud prevention.
Supports the delivery of research reports with quantified findings and verbatims within 48-72 hours.
Supports research in over 50 languages with auto-translation to English.
Conducting AI-moderated interviews with buyers to identify why deals were won or lost.
Interviewing at-risk or former customers to understand exit drivers.
Testing creative concepts and value propositions with customers before budget commitment.
Testing prototypes with screen-sharing to identify usability friction.
Analyzing shopping missions and path-to-purchase friction.
Monitoring brand perception and competitive positioning through continuous conversations.
Pricing includes a Starter plan at $0/month with pay-per-interview credits ($25/credit) and a Professional plan at $999/month which includes 50 interviews per month.
While surveys provide metrics, User Intuition conducts AI-moderated voice and video interviews that probe 5-7 levels deep to help uncover the motivations behind customer behavior.
Yes, you can import your own customer lists via CRM or study links, or use the platform's vetted global panel of over 4 million respondents.
The Starter plan has no monthly fee and uses a pay-per-interview credit system. The Professional plan costs $999/month and adds the Intelligence Hub for cross-study pattern detection and queryable knowledge.
Source category: Marketing
Source subcategory: Survey & Feedback
User Intuition is an AI-moderated customer research platform that conducts voice and video interviews to gather qualitative insights. It is designed for product and marketing teams to perform tasks like win-loss analysis and churn research. Buyers should note that it is best for structured feedback and may not replace human moderators for highly sensitive discovery work.