AI TOOL PROFILE
User Intuition: AI-Moderated Customer Research Platform
- Marketing
- Survey and Feedback
- UX Researchers
- Product Teams
- Marketing Teams
- CX Teams
- Solo Founders
- Market Researchers
Pricing
Pricing includes a Starter plan at $0/month with pay-per-interview credits ($25/credit) and a Professional plan at $999/month which includes 50 interviews per month.
At a glance
- Best for
- UX Researchers, Product Teams, Marketing Teams, CX Teams, Solo Founders
- Key use cases
- Win-Loss Analysis, Churn and Retention Research, Concept and Message Testing, UX Research at Scale, Shopper Insights
- Integrations
- Stripe, Zapier, OpenAI, Claude
- Official website
- Visit user intuition ai voice surveys official website
How AI is used
User Intuition is an AI-moderated research platform that conducts voice and video interviews. Instead of static surveys, it uses an AI interviewer and laddering methodology to probe multiple levels deep, which may help uncover the emotional drivers behind customer behavior.
The tool is designed for teams in software, retail, CPG, and financial services, as well as agencies and private equity firms. It supports using a company's own customer lists, a vetted global panel for participant sourcing, or a blend of both.
One of its central components is the Customer Intelligence Hub, which stores and indexes conversations to create a searchable knowledge base. This approach is intended to help prevent research insights from being lost in slide decks or during employee turnover.
Buyers should confirm whether their specific research needs are structured enough for AI moderation. The platform is designed for concept testing and churn analysis, but may be less suited for highly sensitive or deeply exploratory discovery work that requires a human moderator.
Key Features
AI-Moderated Interviews
Conducts voice and video conversations that adapt in real time to participant responses.
Laddering Methodology
Probes 5-7 levels deep during interviews to help identify identity-driven motivations.
Customer Intelligence Hub
A searchable ontology that indexes intent, emotion, and competitive mentions across all studies.
Global Panel Sourcing
Access to a vetted panel of 4M+ respondents with multi-layer fraud prevention.
Automated Analysis
Supports the delivery of research reports with quantified findings and verbatims within 48-72 hours.
Multilingual Research
Supports research in over 50 languages with auto-translation to English.
Use Cases
Win-Loss Analysis
Conducting AI-moderated interviews with buyers to identify why deals were won or lost.
Churn and Retention Research
Interviewing at-risk or former customers to understand exit drivers.
Concept and Message Testing
Testing creative concepts and value propositions with customers before budget commitment.
UX Research at Scale
Testing prototypes with screen-sharing to identify usability friction.
Shopper Insights
Analyzing shopping missions and path-to-purchase friction.
Brand Health Tracking
Monitoring brand perception and competitive positioning through continuous conversations.
Integrations
- Stripe
- Zapier
- OpenAI
- Claude
FAQ
How does User Intuition differ from traditional surveys?
- While surveys provide metrics, User Intuition conducts AI-moderated voice and video interviews that probe 5-7 levels deep to help uncover the motivations behind customer behavior.
Can I use my own customers for interviews?
- Yes, you can import your own customer lists via CRM or study links, or use the platform's vetted global panel of over 4 million respondents.
What is the difference between the Starter and Professional plans?
- The Starter plan has no monthly fee and uses a pay-per-interview credit system. The Professional plan costs $999/month and adds the Intelligence Hub for cross-study pattern detection and queryable knowledge.
Source category: Marketing
Source subcategory: Survey & Feedback
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