AI TOOL PROFILE
Referly: AI Lead Generation for Warm Outbound
- Sales
- Lead Generation
- B2B Sales Teams
- Marketing Teams
- Company Founders
- RevOps Managers
Pricing
Pricing starts at 500€ per month for the Starter plan. Corporate pricing is available upon request.
At a glance
- Best for
- B2B Sales Teams, Marketing Teams, Company Founders, RevOps Managers
- Key use cases
- Intent-Based Outreach, Champion Tracking, Referral and Introduction Management, Warm Calling
- Integrations
- HubSpot, Slack, Lemlist, LaGrowthMachine, Clay
- Official website
- Visit referly official website
How AI is used
Referly is a lead generation tool designed to surface warm leads by tracking intent signals. The platform identifies B2B website visitors and monitors professional movements, such as when past clients or prospects change jobs, to provide sales teams with relevant entry points for outreach.
It is primarily built for B2B companies, specifically sales teams, founders, and RevOps managers who want to prioritize leads based on behavior or existing professional connections.
The tool connects to communication and CRM tools to map networks and supports the flow of lead signals into workflows. This may help teams identify prospects more likely to convert.
Buyers should confirm their data volume, as the vendor states effectiveness may depend on having a minimum number of existing contacts or a specific monthly website traffic threshold.
Key Features
B2B Website Visitor Identification
Identifies B2B visitors on the company website to help teams target active interest.
Job Change Tracking
Tracks when past customers, prospects, or product users move to new companies.
Social and Custom Intent Tracking
Identifies prospects engaging with specific topics or competitors and monitors key CRM accounts for events.
Professional Network Mapping
Identifies prospects who have previously worked with the company's clients, investors, or employees.
AI Automation Workflows
Supports pushing identified signals into tools like Slack, HubSpot, or Clay to trigger sales playbooks.
AI Dialer
A tool designed to support a higher volume of outbound dials.
Use Cases
Intent-Based Outreach
Using website visits and social engagement signals to contact prospects showing current interest.
Champion Tracking
Monitoring past clients and product users who move to new organizations to restart sales conversations.
Referral and Introduction Management
Identifying potential introductions via employee, investor, and client networks.
Warm Calling
Building lists of leads based on warm signals to support outreach efforts.
Integrations
- HubSpot
- Slack
- Lemlist
- LaGrowthMachine
- Clay
- Webhook
- Gmail
- Google Calendar
FAQ
What signals does Referly track to identify leads?
- Referly tracks B2B website visitors, job changes of past clients and prospects, and connections within client and employee networks.
Is Referly GDPR compliant?
- Yes, Referly was built in Europe and is GDPR compliant; it filters out personal emails and private events and does not identify IPs at a people level in the EU.
What are the requirements for estimated ROI?
- Referly suggests having at least 5,000 clients/users to track, 500 monthly website visits, or 200 champions to map networks from, with a target deal size of at least $10k ACV.
Source category: Sales
Source subcategory: Lead Generation
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