

97Display is a digital marketing platform designed for local service-based businesses. It combines website hosting with a suite of AI tools intended to help businesses attract more local leads and manage their online reputation.
The platform is built for owners of service businesses—such as contractors, fitness studios, and wellness centers—who need a professional web presence and automated ways to handle incoming inquiries.
It helps with local search visibility through directory management and AI-optimized listings, while also providing tools to capture leads via web chat and automated SMS follow-ups. The platform also includes a system for requesting and responding to customer reviews.
Buyers should confirm which plan tier they need, as basic plans do not include the CRM and advanced automation features found in the GrowthIQ tiers.
Supports local search visibility through AI-optimized business listings and GeoGrid keyword tracking.
Includes automated review requests and AI-generated suggestions for responding to customer feedback.
Provides AI-powered web chat and a unified inbox for SMS and email automation to engage leads.
Offers SEO- and AEO-optimized websites with built-in lead capture and mobile-responsive designs.
Supports lead nurturing through automated workflows, task creation, and tag-based segmentation.
Using HyperLocal tools to manage directory listings and track local keyword rankings.
Automating the process of requesting customer reviews and drafting responses.
Deploying AI web chat and automated SMS sequences to qualify prospects and book appointments.
Establishing an industry-specific website designed for lead generation.
Pricing varies by tier, ranging from Basic to GrowthIQ + Voice. Higher tiers include more website pages, advanced AI automation, and CRM access. 90-day and 12-month contracts are available.
It is designed for local service-based businesses, including general contractors, home services, and fitness or wellness studios.
CRM access and automation are included in the Essential, GrowthIQ, and GrowthIQ + Voice plans, but are not available in the Basic and Basic+ tiers.
The platform offers AI-optimized SEO listings, AI-generated review responses, and AI-powered web chat for lead capture.
Source category: Marketing
Source subcategory: Lead Generation
97Display is an AI-powered lead generation platform for local service businesses. It supports local SEO, automated reputation management, and AI-driven web chat to convert visitors into clients. CRM and advanced automation are only available in higher-priced plans.