AI TOOL PROFILE
Brandify: Audience Targeting and Omnichannel Advertising
- Marketing
- Lead Generation
- Local businesses
- Multi-location businesses
- Marketing agencies
- Small and medium-sized service businesses
Pricing
Advertising uses a CPM model with CTV campaigns starting around $18 CPM. AEO plans range from $497 to $1,997 per month based on content volume and monitoring needs.
At a glance
- Best for
- Local businesses, Multi-location businesses, Marketing agencies, Small and medium-sized service businesses
- Key use cases
- Visitor Identification and Retargeting, Location-Based Audience Capture, Streaming TV Campaigns, Agency Service Expansion, AI Search Optimization
- Official website
- Visit brandify official website
How AI is used
Brandify is an advertising platform that focuses on audience definition before channel selection. Instead of relying on IP addresses, it uses verified, consent-based data to identify a target audience and then activates campaigns across CTV, geofencing, search, and social media.
The platform supports local businesses, multi-location brands, and marketing agencies. For agencies, it provides white-label options, including branded dashboards and a campaign proposal generator, allowing these services to be offered under their own brand.
Key capabilities include Brandify Reveal™, which supports visitor-level attribution to identify website visitors by name and email for retargeting. It also offers Answer Engine Optimization (AEO) services to help businesses appear in AI-generated search summaries.
Buyers should confirm how the CPM pricing aligns with their specific budget and review the AEO tiers to determine which level of content volume and monitoring fits their needs.
Key Features
People-Based Targeting
Uses verified, consent-based identity signals rather than IP addresses to reach specific individuals.
Brandify Reveal™
Supports visitor-level attribution to identify website visitors, including names and emails, for retargeting.
Omnichannel Activation
Supports ad delivery across CTV, OTT, geofencing, display, search, and social platforms.
White-Label Solutions
Provides agencies with custom-branded dashboards, reports, and a campaign proposal generator.
AI Visibility (AEO)
Designed to optimize website structure and content so businesses may be cited by AI answer engines.
Real Time Reporting
Provides live data on campaign performance and audience engagement.
Use Cases
Visitor Identification and Retargeting
Identifying website visitors via Brandify Reveal™ to create first-party audiences for email or social remarketing.
Location-Based Audience Capture
Using geofencing to reach audiences associated with specific venues, events, or competitor locations.
Streaming TV Campaigns
Running CTV and OTT ads targeted at specific demographics and interests on premium streaming platforms.
Agency Service Expansion
Adding white-label OTT and geofencing services to an agency portfolio.
AI Search Optimization
Improving site schema and content to increase the likelihood of appearing in AI Overviews and voice search.
FAQ
How does Brandify differ from IP-based targeting?
- Brandify uses verified, consent-based identity signals to target individuals, whereas IP-based targeting maps to households or shared networks.
Are there long-term contracts for advertising campaigns?
- No, Brandify campaigns operate on a month-to-month basis with no long-term contracts or minimum spend requirements.
What are the pricing options for AEO services?
- AEO plans are tiered by business size and needs, starting at $497 for local businesses, $997 for growing brands, and $1,997 for competitive markets.
Source category: Marketing
Source subcategory: Lead Generation
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