AI TOOL PROFILE
EQ Works: Geospatial Analytics and Marketing Software
- Data and Analytics
- Lead Generation
- Marketing Agencies
- Retail Businesses
- Restaurant Chains
- Real Estate Companies
- Data Scientists and Analysts
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Retail Businesses, Restaurant Chains, Real Estate Companies, Data Scientists and Analysts
- Key use cases
- Location Planning, Audience Profiling, Competitive Analysis, Location-Based Advertising
- Official website
- Visit eq works custom audience building official website
How AI is used
EQ Works offers a geospatial analytics platform called Locus, which is designed to help businesses analyze consumer behavior based on physical location data. The software provides tools for location data enrichment and foot traffic analysis, which may help users profile audiences and analyze competitor movement.
The platform is built for different technical roles. It includes a no-code SQL engine for marketers and business leaders, as well as a Python-based notebook environment for data scientists and analysts. This allows different departments to access geospatial datasets based on their technical skill set.
Beyond analysis, the tool supports the creation of audience segments for location-based advertising. It includes a marketplace of third-party datasets, such as census and consumer spending data, which can be layered over a company's internal data.
Buyers should confirm that they have existing first-party data to onboard, as the platform is designed to enrich such data to provide geospatial insights.
Key Features
LOCUS QL
A no-code SQL-driven data engine that allows users to explore and visualize customer data.
LOCUS Notebook
An on-demand Python environment for data scientists to perform analysis and visualization.
Connection Hub
A tool for the secure onboarding and connection of first-party data lakes and other data sources.
Geospatial Marketplace
Provides access to third-party datasets, including census, real estate, and location visitation data.
Foot Traffic Analysis
Analyzes consumer movement patterns to understand how people interact with physical locations.
DAG Builder
A workflow processor based on Apache Airflow designed to handle geospatial data workflows.
Use Cases
Location Planning
Using geospatial insights and competitor analysis to help identify sites for new store locations.
Audience Profiling
Enriching first-party customer data with location behavior to create audience segments.
Competitive Analysis
Analyzing foot traffic patterns at competitor locations to help understand consumer movement.
Location-Based Advertising
Creating audience segments based on location behavior for use in programmatic ad platforms.
FAQ
What does EQ Works do?
- EQ Works provides a geospatial analytics platform called Locus that helps businesses analyze foot traffic, profile audiences based on location behavior, and plan store locations.
Who is the Locus platform designed for?
- It is designed for a range of users, including marketers who prefer no-code tools, data scientists who use Python, and business leaders looking for metrics.
Does EQ Works provide its own data?
- Yes, it includes a marketplace with third-party datasets, such as census and consumer spending data, which can be combined with a user's first-party data.
Source category: Data & Analytics
Source subcategory: Lead Generation
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