Pollfish Survey Platform
Pollfish helps marketers, researchers, and consultants collect consumer insights through targeted surveys. It is designed for businesses that need access to a wide range of consumers without managing their own panels.
At a glance
- Category
- Marketing
- Best for
- Marketing agencies, Market researchers, Business consultants, Consumer-facing brands, Enterprise research teams
- Pricing
- Pollfish is free to join and build surveys. Collection of responses starts at $0.95 per response with a 100-response minimum. Full Service projects start at $5,000, and Enterprise packages start at a $10,000 annual commitment.
- Key use cases
- Market Research, Product Concept Testing, Consumer Sentiment Analysis, B2C Audience Targeting
- Integrations
- Excel export, CSV export, PDF export, SPSS export, PowerPoint export
- Official website
- pollfish.com
Pollfish is a market research platform designed to help businesses gather consumer insights. It offers a mix of self-service tools and professional services, allowing users to build their own surveys or use research experts for end-to-end projects.
The software is designed for marketing agencies, consultants, and internal research teams. It supports various question types and provides an integrated audience network through its parent company, Prodege, to help users reach specific demographics.
Users can use AI tools to draft questionnaires and generate reports from the collected data. The platform includes a results dashboard for monitoring responses in real time and data visualization tools for presenting findings.
Buyers should confirm whether their primary target is B2C or B2B, as the platform is primarily designed for consumer research; B2B targeting may require a consultation with the vendor.
Key Features
An AI-assisted tool designed to help users draft survey questions.
Generates automated executive summaries and deep-dive reports from survey data.
Supports 16 different formats, including NPS, MaxDiff, Conjoint Analysis, and A/B tests.
Includes tools for setting quotas, skip logic branching, and disqualification logic.
A hub to monitor completes and incidence rates in real time as data is collected.
A visualization tool for creating custom crosstabs and charts.
Use Cases
Collecting feedback from a global consumer audience to inform business decisions.
Using specific question types like MaxDiff or Conjoint Analysis to test product ideas.
Analyzing open-ended responses and behavioral data to understand buyer motivations.
Filtering respondents by demographics and verified behavioral data to reach specific niches.
Best For
Integrations
Pricing
Pollfish is free to join and build surveys. Collection of responses starts at $0.95 per response with a 100-response minimum. Full Service projects start at $5,000, and Enterprise packages start at a $10,000 annual commitment.
FAQ
No, Pollfish is free to join and build surveys. Users pay when they launch a project to collect responses.
The platform is primarily designed for B2C projects. While B2B targeting is possible, it can be more challenging and typically requires a consultation via a demo.
The pay-per-response pricing model requires a minimum of 100 responses.
Pollfish uses AI for survey creation to help draft questions and an AI Report feature to generate summaries and insights from the collected data.
Source category: Marketing
Source subcategory: Survey & Feedback
