AI TOOL PROFILE
Poll the People Review: AI-Powered Market Research Software
- Marketing
- Survey and Feedback
- Marketing Agencies
- Product Managers
- Design Teams
- Small to Mid-sized Businesses
Pricing
Offers a Lite pay-as-you-go plan at $1 per response, a Plus plan at $50/month, a Premium plan at $100/month, and Enterprise plans starting at $10,000/month.
At a glance
- Best for
- Marketing Agencies, Product Managers, Design Teams, Small to Mid-sized Businesses
- Key use cases
- Logo and Brand Testing, Digital Ad Validation, Concept and Prototype Testing, Content Optimization
- Integrations
- Excel export
- Official website
- Visit poll the people official website
How AI is used
Poll the People is a market research tool designed to help businesses collect consumer insights. Users can create custom surveys or use templates and deploy them to a panel of over 500,000 human respondents, primarily based in the US.
The platform is built for marketing agencies, product managers, and design teams who need feedback on deliverables like logos, ads, or prototypes. It uses OpenAI technology to analyze data, which may reduce the manual effort required to categorize open-ended survey responses.
Buyers should note that the panel is mostly US-based and may not be suitable for those requiring international market data. Users should confirm their needs based on the number of responses and tests required per month.
Key Features
Human Respondent Panel
Provides access to a panel of 500,000+ humans for feedback collection.
AI-Powered Analysis
Uses AI to generate executive summaries, thematic codes, and emotional analysis from responses.
Response Filtering
Uses systems to automatically reject bad responses, which are not charged to the user.
Response Scoring and Normalization
Grades responses based on clarity and relevance and corrects grammatical errors to improve readability.
AI Chatbot
Includes a chatbot that allows users to ask questions about their survey data.
Survey Templates
Offers 20+ templates to help users set up tests for branding, content, and ads.
Use Cases
Logo and Brand Testing
Comparing logo designs or testing if a brand name resonates with a target audience.
Digital Ad Validation
Testing the effectiveness of Google or Facebook ad creatives and headlines.
Concept and Prototype Testing
Gathering feedback on Figma designs, wireframes, or product prototypes.
Content Optimization
Testing headlines, copy, and imagery to determine which versions are more engaging.
Integrations
- Excel export
FAQ
How much does Poll the People cost?
- They offer a pay-as-you-go Lite plan at $1 per response, a Plus plan for $50/month, and a Premium plan for $100/month. Enterprise pricing starts at $10,000/month.
Can I use the tool for international market research?
- No, the human panel is primarily US-based. The platform does not currently support non-US markets.
How quickly can I get survey results?
- The platform is designed for rapid feedback, with 100 responses typically completing in under an hour.
What happens if a survey response is poor quality?
- The platform uses AI to automatically reject bad responses, and users are not charged for those rejected responses.
Source category: Marketing
Source subcategory: Survey & Feedback
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