PlaybookUX User Research Platform
PlaybookUX helps product teams and UX researchers manage the research process. It is designed for businesses that need access to a vetted participant panel and a repository for qualitative and quantitative data.
At a glance
- Category
- Software Development
- Best for
- UX researchers, Product managers, Product design teams, Organizations needing a vetted participant panel
- Pricing
- Pricing includes a Pay as you go option (no subscription), a Scale plan at $5,400 annually, and a Pro plan at $8,800 annually. Enterprise pricing is custom.
- Key use cases
- Validating Digital Prototypes, Optimizing Site Navigation, Gathering Qualitative Feedback, Longitudinal User Research
- Integrations
- Figma
- Official website
- playbookux.com
PlaybookUX is a user research platform designed to support recruiting, study execution, and data analysis. It supports various research methods, including moderated interviews and unmoderated usability tests, allowing teams to keep insights in a single repository.
The software is for UX researchers and product teams who need to validate designs and understand user behavior. It provides access to a global panel of over 7 million participants and supports the use of a company's own customer lists through a participant CRM.
Buyers can use quantitative and qualitative methods, such as card sorting and tree testing for information architecture, and Figma integration for prototype testing. The platform also includes AI tools to assist with generating screeners and summarizing session data.
Buyers should confirm which pricing tier matches their session volume and whether they require specific add-ons, as some AI and analysis features are listed as add-ons in certain plans.
Key Features
Access to a panel of over 7 million consumer and professional participants with B2B and B2C targeting options.
Supports recorded unmoderated sessions and live moderated interviews with built-in scheduling and hidden observer options.
Includes card sorting (open, closed, and hybrid) and tree testing to validate site structure and navigation.
Supports importing Figma prototypes to track goal completion rates, misclicks, and heat maps.
Supports AI-generated screeners, sentiment analysis, pattern detection, and automated executive summaries.
Uses tagging, universal search, and workspaces to organize and store research findings.
Use Cases
Using Figma integration and unmoderated testing to gather feedback on designs before development.
Running card sorts and tree tests to see if users can find information on a website.
Recruiting from the global panel to conduct five-second tests or preference tests on new concepts.
Using diary studies to track how users think and behave over a period of days or weeks.
Best For
Integrations
Pricing
Pricing includes a Pay as you go option (no subscription), a Scale plan at $5,400 annually, and a Pro plan at $8,800 annually. Enterprise pricing is custom.
FAQ
Yes, a free trial of the Grow plan is available when signing up, and no credit card is required.
The Pay as you go plan includes 50 sessions per year from the PlaybookUX panel; higher volumes may require an enterprise package.
No, the platform does not charge by the seat, which supports team collaboration.
The tool supports unmoderated testing, moderated interviews, card sorting, tree testing, surveys, first-click, five-second, and preference testing.
Source category: Software Development
Source subcategory: Survey & Feedback
