AI TOOL PROFILE
OnePulse: Consumer Insights and Survey Software
- Marketing
- Survey and Feedback
- Small Businesses
- Mid-Market Companies
- Marketing Agencies
- Enterprise Marketing Teams
Pricing
Pricing is tiered: a Standard pay-as-you-go option averages $1.30 per response, a Professional annual plan is $10,400, and Enterprise plans are available for a flat annual fee.
At a glance
- Best for
- Small Businesses, Mid-Market Companies, Marketing Agencies, Enterprise Marketing Teams
- Key use cases
- Brand Tracking, Concept Testing, Creative Testing, Consumer Insight Gathering
- Official website
- Visit onepulse official website
How AI is used
OnePulse is a consumer insights platform designed to deliver survey results in minutes by leveraging a community of respondents. It allows users to create micro-surveys, known as Pulses, to gather data on brand perception, product ideas, and consumer habits across 50+ countries.
The tool is designed for a range of users, from novice business owners to marketing specialists, providing AI-assisted survey creation and analysis. It supports various question types and demographic targeting to help users reach specific audience segments.
Buyers should confirm which pricing tier fits their needs, as the entry-level plan has limitations on the number of questions and the depth of audience targeting. Those requiring full functionality, including quotas and extensive demographic filters, may need the Professional or Enterprise levels.
Key Features
AI Pulse Creation
An AI-enhanced editor designed to help users draft survey questions based on a dataset of previous responses.
Real time Results
Designed to deliver consumer responses in minutes.
AI Open-text Analysis
Uses AI to identify recurrent themes and nuances within open-ended survey responses.
Auto-translation
Supports gathering insights in 50+ countries with automatic translation of surveys and results.
Demographic Targeting
Provides over 70 targeting variables, including consumer habits and lifestyles, to help reach specific audiences.
Retargeting
Supports sending follow-up surveys to the same respondents based on initial findings.
Use Cases
Brand Tracking
Measuring brand awareness and perception compared to others in the market.
Concept Testing
Validating new ideas or product concepts before moving from the pitch phase to production.
Creative Testing
Gathering feedback on marketing messaging, packaging, pricing, and naming during development.
Consumer Insight Gathering
Understanding product use, preferences, and purchase behavior through micro-surveys.
FAQ
What is a Pulse in OnePulse?
- A Pulse is a micro-survey consisting of up to 3 questions designed for quick responses from a global community.
How does OnePulse pricing work?
- OnePulse offers a Standard pay-as-you-go model starting at an average of $1.30 per response, as well as Professional and Enterprise annual subscriptions.
Can I target specific types of people with my surveys?
- Yes, the platform offers over 70 demographic variables, though the number of filters available depends on the chosen pricing plan.
Source category: Marketing
Source subcategory: Survey & Feedback
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