mindswarms: Mobile Video Survey Platform
mindswarms helps marketing agencies and product teams gather emotional consumer insights through video. It is designed for businesses that need qualitative data and a way to reduce manual video analysis.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Market Research Firms, Product Teams, UX Researchers
- Pricing
- Pricing is usage-based, starting at $50 per participant for the DIY tier and $250 per participant for expert recruitment. Full-service options start at $500 per person with minimum fees for reporting ($5,000) and video editing ($3,500).
- Key use cases
- Messaging Development, Concept Testing, Product Development, Retail Experience Research
- Official website
- mindswarms.com
mindswarms is a qualitative research tool designed to capture self-recorded video responses from consumers. The platform allows researchers to ask up to 10 questions, with participants providing one-minute video answers that are organized in a cloud-based dashboard for review and sharing.
The tool is intended for market research firms, product teams, and advertising agencies. It supports the study of consumer attitudes and emotional reactions toward products, branding, or retail experiences through methodologies such as "show and tell" and "prompt and react."
Buyers should note that the software is offered in different service levels, ranging from a self-service DIY model to a full-service concierge experience. Depending on the tier chosen, the level of support for recruitment, study design, and final reporting varies.
Before choosing this tool, buyers should consider their specific needs for participant recruitment, as some plans require the business to provide their own respondents while others offer access to a proprietary database.
Key Features
Collects self-recorded video responses up to one minute long from consumer participants.
Analyzes video and audio to detect emotions and sentiments and map them to keywords and phrases.
Generates plain-English summaries of common emotions and mentions for each survey question.
A central interface to view, download, and share video responses and transcripts organized by question.
Provides English transcripts and translations for video responses, with human review for accuracy.
Supports the creation of screeners and the review of participant profile videos to identify a fit for the study.
Use Cases
Gathering consumer emotional responses to help refine advertising and branding language.
Using the 'prompt and react' method to capture reactions to website designs, ads, or product concepts.
Using 'show and tell' workflows to see how consumers interact with a product in their own environment.
Collecting feedback on in-store signage, buying journeys, and staff service while the consumer is at a retail location.
Best For
Pricing
Pricing is usage-based, starting at $50 per participant for the DIY tier and $250 per participant for expert recruitment. Full-service options start at $500 per person with minimum fees for reporting ($5,000) and video editing ($3,500).
FAQ
The AI uses machine learning, NLP, and paralanguage analysis (pitch, intonation, and pace) to detect emotions and sentiments, which it then maps to keywords in the transcripts.
Yes, the DIY + Recruit and Full Service tiers provide access to a proprietary database of over 250,000 consumers across 79 countries.
There is a DIY tier starting at $50 per participant (bring your own), a DIY + Recruit tier at $250 per participant, and a Full Service tier at $500 per person plus minimum fees for reporting and editing.
Yes, machine-generated transcripts are available nearly instantly, and human-corrected transcripts are typically provided within 24 hours.
Source category: Marketing
Source subcategory: Survey & Feedback
