AI TOOL PROFILE
Leadfeeder: B2B Lead Generation Software
- Sales
- Lead Generation
- B2B Companies
- Sales Teams
- Marketing Teams
Pricing
Pricing is freemium, with a free Lite plan. Paid Website Visitor Identification plans start at €99/month, and Platform plans start at €399/month. A 14-day free trial is available.
At a glance
- Best for
- B2B Companies, Sales Teams, Marketing Teams
- Key use cases
- Identifying Anonymous Intent, CRM Lead Integration, ICP Audience Building, Marketing Campaign Optimization
- Integrations
- Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho
- Official website
- Visit Leadfeeder official website
How AI is used
Leadfeeder is a lead generation platform for B2B companies that identifies organizations interacting with their website. Using IP-to-company mapping, the tool identifies a portion of anonymous traffic and provides data on those companies.
The software is designed for sales and marketing teams to spot buying intent before a visitor fills out a contact form. It includes tools for lead scoring, AI-driven data enrichment, and the ability to build prospect lists from a global database.
Leadfeeder integrates with several major CRMs to help route identified leads into existing workflows. The platform is GDPR compliant and is ISO 27001 and 27701 certified.
Buyers should confirm which pricing tier fits their monthly volume of identified companies, as costs scale based on the number of companies the tool reveals.
Key Features
Website Visitor Identification
Uses IP-to-company data to reveal organizations visiting your website.
AI Enrichment
Provides additional company and contact information to help qualify leads.
Lead Scoring
Helps teams prioritize accounts based on fit and intent.
Automatic Lead Routing
Supports sending identified leads and alerts to CRM systems and communication tools.
B2B Prospecting
Provides access to a database of 60M companies and 400M verified contacts.
Browser Extension
Provides access to company and contact data while browsing websites.
Use Cases
Identifying Anonymous Intent
Revealing which B2B companies are browsing the site to find potential buyers who have not submitted a form.
CRM Lead Integration
Syncing identified company data into platforms like HubSpot or Salesforce for sales follow-up.
ICP Audience Building
Using firmographic filters to create lists of companies for ABM and paid campaigns.
Marketing Campaign Optimization
Attributing website visits to specific channels to see which campaigns attract B2B accounts.
Integrations
- Salesforce
- HubSpot
- Pipedrive
- Microsoft Dynamics 365
- Zoho
- Google Ads
- Slack
- Zapier
- Looker Studio
- Gong
FAQ
Is Leadfeeder GDPR compliant?
- Yes, Leadfeeder is GDPR compliant and follows European privacy standards, processing and storing data within the EU.
Can it identify remote workers?
- Yes, Leadfeeder is designed to identify companies even when employees are working remotely using an updated IP database.
What is the difference between the Lite and paid plans?
- The Lite plan is free and provides a 7-day view of limited company visits. Paid plans offer expanded company identification, lead scoring, and CRM integrations.
Does Leadfeeder offer a free trial?
- Yes, a 14-day free trial is available and does not require a credit card to start.
Source category: Sales
Source subcategory: Lead Generation
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