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Leadfeeder: B2B Lead Generation Software

Leadfeeder helps B2B sales and marketing teams identify anonymous website visitors. It is designed for companies looking to prioritize leads based on website engagement and account fit.

At a glance

Category
Sales
Best for
B2B Companies, Sales Teams, Marketing Teams
Pricing
Pricing is freemium, with a free Lite plan. Paid Website Visitor Identification plans start at €99/month, and Platform plans start at €399/month. A 14-day free trial is available.
Key use cases
Identifying Anonymous Intent, CRM Lead Integration, ICP Audience Building, Marketing Campaign Optimization
Integrations
Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, Zoho
Official website
leadfeeder.com
Screenshot of Leadfeeder website

Leadfeeder is a lead generation platform for B2B companies that identifies organizations interacting with their website. Using IP-to-company mapping, the tool identifies a portion of anonymous traffic and provides data on those companies.

The software is designed for sales and marketing teams to spot buying intent before a visitor fills out a contact form. It includes tools for lead scoring, AI-driven data enrichment, and the ability to build prospect lists from a global database.

Leadfeeder integrates with several major CRMs to help route identified leads into existing workflows. The platform is GDPR compliant and is ISO 27001 and 27701 certified.

Buyers should confirm which pricing tier fits their monthly volume of identified companies, as costs scale based on the number of companies the tool reveals.

Key Features

Website Visitor Identification

Uses IP-to-company data to reveal organizations visiting your website.

AI Enrichment

Provides additional company and contact information to help qualify leads.

Lead Scoring

Helps teams prioritize accounts based on fit and intent.

Automatic Lead Routing

Supports sending identified leads and alerts to CRM systems and communication tools.

B2B Prospecting

Provides access to a database of 60M companies and 400M verified contacts.

Browser Extension

Provides access to company and contact data while browsing websites.

Use Cases

Identifying Anonymous Intent

Revealing which B2B companies are browsing the site to find potential buyers who have not submitted a form.

CRM Lead Integration

Syncing identified company data into platforms like HubSpot or Salesforce for sales follow-up.

ICP Audience Building

Using firmographic filters to create lists of companies for ABM and paid campaigns.

Marketing Campaign Optimization

Attributing website visits to specific channels to see which campaigns attract B2B accounts.

Best For

B2B CompaniesSales TeamsMarketing Teams

Integrations

SalesforceHubSpotPipedriveMicrosoft Dynamics 365ZohoGoogle AdsSlackZapierLooker StudioGong

Pricing

Pricing is freemium, with a free Lite plan. Paid Website Visitor Identification plans start at €99/month, and Platform plans start at €399/month. A 14-day free trial is available.

FAQ

Is Leadfeeder GDPR compliant?

Yes, Leadfeeder is GDPR compliant and follows European privacy standards, processing and storing data within the EU.

Can it identify remote workers?

Yes, Leadfeeder is designed to identify companies even when employees are working remotely using an updated IP database.

What is the difference between the Lite and paid plans?

The Lite plan is free and provides a 7-day view of limited company visits. Paid plans offer expanded company identification, lead scoring, and CRM integrations.

Does Leadfeeder offer a free trial?

Yes, a 14-day free trial is available and does not require a credit card to start.

Source category: Sales

Source subcategory: Lead Generation

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