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BuiltWith Technology Intelligence and Lead Generation

BuiltWith helps sales and marketing teams identify companies using specific tech stacks. It is designed for businesses that need to find leads based on technology signals or track market share.

At a glance

Best for
Sales Teams, Marketing Teams, Investment Analysts, Market Researchers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
Key use cases
Sales Lead Generation, Market Analysis, Investment Validation, Tech Stack Profiling
Integrations
CRM integration
Official website
builtwith.com
Screenshot of BuiltWith website

BuiltWith is a technology profiling platform that identifies which internet technologies are active on a website. By analyzing the tech stacks of millions of sites, it provides data on analytics, advertising, hosting, and CMS tools, with historical data dating back to 1985.

The platform is designed for sales teams, marketing teams, and investment analysts. It focuses on identifying leads by spotting companies that have adopted specific tools or are using other software.

Beyond lookups, the platform includes eCommerce tracking for millions of websites and provides features such as cyber risk auditing and AI-assisted queries. Buyers should confirm if the depth of the exportable attributes meets their specific CRM and reporting requirements.

Key Features

Technology Identification

Identifies tools and software used on a website from a database of over 113,000 technologies.

Adoption Trend Tracking

Provides data on how internet technology usage changes over time, with records starting from January 1985.

Lead Generation

Supports the creation of lead lists based on technology signals, spend, and lifecycle events.

eCommerce Data Tracking

Tracks over 2,500 eCommerce technologies and products across 26 million websites.

Cyber Risk Auditing

Provides capabilities to audit the cyber risk associated with a website's technology stack.

BuiltWith + AI

Includes AI capabilities to assist with data queries and analysis.

Browser Extensions

Offers toolbar extensions for technology lookups while browsing.

Use Cases

Sales Lead Generation

Identifying companies that are using competitor tools to build targeted outreach lists.

Market Analysis

Tracking the adoption and market share of specific internet technologies over time.

Investment Validation

Using historical adoption data to spot emerging technology trends or declining incumbents.

Tech Stack Profiling

Identifying the infrastructure and budget indicators of potential customers.

Best For

Sales TeamsMarketing TeamsInvestment AnalystsMarket Researchers

Integrations

CRM integration

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

FAQ

What does BuiltWith do?

BuiltWith identifies the technologies used on websites, such as CMS, analytics, and advertising tools, and tracks how these technologies are adopted globally over time.

Who is BuiltWith designed for?

It is designed for sales teams looking for leads, marketing teams performing market analysis, and investors validating technology trends.

Can BuiltWith help with lead generation?

Yes, it supports building lists of companies based on the specific technologies they use, which can then be exported or pushed to a CRM.

Source category: Data & Analytics

Source subcategory: Lead Generation

Software Type:

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