Askia: Market Research and Survey Software
Askia helps market research agencies and internal research teams manage the survey lifecycle. It supports data collection across telephone, web, and face-to-face channels using a single questionnaire file.
At a glance
- Category
- Marketing
- Best for
- Market research agencies, Internal corporate research teams, Professional survey designers, Data analysts
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Multi-Channel Data Collection, Continuous Tracker Management, Verbatim Coding, Call Center Operations
- Integrations
- CTArchitect, MS Word plugin, XLS, SSS, SPSS
- Official website
- www.askia.com
Askia is a market research software suite designed for gathering and analyzing consumer insights. It includes tools for survey design (askiadesign), data collection (askiafield), and reporting (askiaanalysis).
The software is designed for professional researchers, including agencies and internal corporate research departments. It supports various data collection modes, including CATI (telephone), CAWI (web), and CAPI (face-to-face), allowing teams to maintain one questionnaire file across different modes.
Beyond survey creation, the platform provides tools for managing research communities and panels, and statistical analysis for large datasets. Buyers should confirm if they require the full analysis suite or specific data collection components based on their project scope.
Key Features
Supports the creation of a single questionnaire file that can be deployed across web, telephone, and face-to-face interviewing.
A centralized platform to monitor fieldwork, manage samples and quotas, and review agent performance.
Includes applications for producing tables, multivariate analysis, and interactive data dashboards.
Supports predictive, progressive, and preview dialing for telephone-based research (CATI).
Includes the 'code it' tool for AI-assisted verbatim coding with human oversight.
Provides a system to manage research communities and sequence projects based on member responses.
Use Cases
Collecting responses through a mix of web surveys, phone interviews, and in-person tablets using one master survey file.
Using data alignment tools to manage changing questions and responses across multiple survey waves.
Processing open-ended survey responses using AI-assisted theme extraction and manual coding.
Managing remote or in-house CATI agents with integrated dialing and supervisor monitoring.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Askia is designed for professional market research, supporting complex routing, multi-modal data collection (phone, web, face-to-face), and advanced statistical analysis.
Yes, Askiavoice provides CATI solutions and integrates with CTArchitect for predictive and progressive dialing.
Askia incorporates AI for verbatim coding via 'code it' and mentions AI-powered probing and scripting.
The platform is designed for both small and large market research agencies and internal research teams.
Source category: Marketing
Source subcategory: Survey & Feedback
