AI TOOL PROFILE
Askia: Market Research and Survey Software
- Marketing
- Survey and Feedback
- Market research agencies
- Internal corporate research teams
- Professional survey designers
- Data analysts
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Market research agencies, Internal corporate research teams, Professional survey designers, Data analysts
- Key use cases
- Multi-Channel Data Collection, Continuous Tracker Management, Verbatim Coding, Call Center Operations
- Integrations
- CTArchitect, MS Word plugin, XLS, SSS, SPSS
- Official website
- Visit askiaweb surveys official website
How AI is used
Askia is a market research software suite designed for gathering and analyzing consumer insights. It includes tools for survey design (askiadesign), data collection (askiafield), and reporting (askiaanalysis).
The software is designed for professional researchers, including agencies and internal corporate research departments. It supports various data collection modes, including CATI (telephone), CAWI (web), and CAPI (face-to-face), allowing teams to maintain one questionnaire file across different modes.
Beyond survey creation, the platform provides tools for managing research communities and panels, and statistical analysis for large datasets. Buyers should confirm if they require the full analysis suite or specific data collection components based on their project scope.
Key Features
Multi-Modal Survey Design
Supports the creation of a single questionnaire file that can be deployed across web, telephone, and face-to-face interviewing.
Askiafield Control Center
A centralized platform to monitor fieldwork, manage samples and quotas, and review agent performance.
Data Analysis Tools
Includes applications for producing tables, multivariate analysis, and interactive data dashboards.
CTArchitect Integration
Supports predictive, progressive, and preview dialing for telephone-based research (CATI).
AI-Assisted Coding
Includes the 'code it' tool for AI-assisted verbatim coding with human oversight.
Panel and Community Management
Provides a system to manage research communities and sequence projects based on member responses.
Use Cases
Multi-Channel Data Collection
Collecting responses through a mix of web surveys, phone interviews, and in-person tablets using one master survey file.
Continuous Tracker Management
Using data alignment tools to manage changing questions and responses across multiple survey waves.
Verbatim Coding
Processing open-ended survey responses using AI-assisted theme extraction and manual coding.
Call Center Operations
Managing remote or in-house CATI agents with integrated dialing and supervisor monitoring.
Integrations
- CTArchitect
- MS Word plugin
- XLS
- SSS
- SPSS
FAQ
What differentiates Askia from basic survey tools?
- Askia is designed for professional market research, supporting complex routing, multi-modal data collection (phone, web, face-to-face), and advanced statistical analysis.
Does Askia handle telephone interviews?
- Yes, Askiavoice provides CATI solutions and integrates with CTArchitect for predictive and progressive dialing.
Does Askia use AI in its research process?
- Askia incorporates AI for verbatim coding via 'code it' and mentions AI-powered probing and scripting.
Is Askia suitable for small businesses?
- The platform is designed for both small and large market research agencies and internal research teams.
Source category: Marketing
Source subcategory: Survey & Feedback
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