AI TOOL PROFILE
Apollo.io: AI Sales and Lead Generation Platform
- Sales
- Lead Generation
- Sales Development Representatives
- Revenue Operations managers
- Small business owners
- Marketing agencies
- Founders
Pricing
Apollo.io offers a free starter plan. Trial plans are available with 50 credits and most features; paid plans are required to link non-Gmail or non-Microsoft email accounts.
At a glance
- Best for
- Sales Development Representatives, Revenue Operations managers, Small business owners, Marketing agencies, Founders
- Key use cases
- Outbound Prospecting, Inbound Lead Management, CRM Data Enrichment, Pipeline Tracking
- Integrations
- Salesforce, HubSpot, Outreach, SalesLoft, Marketo
- Official website
- Visit apollo io official website
How AI is used
Apollo.io is an AI-powered sales platform that combines a B2B database with tools for lead engagement. It is designed for sales leaders, account executives, and marketers who need to find verified contact information and manage outreach workflows.
The software helps users find prospects using a database of over 210 million contacts and 30 million companies. It supports the creation of multichannel campaigns through email sequencing and workflow automation, and includes a Chrome extension for prospecting while browsing the web.
Beyond lead generation, the tool supports inbound lead routing and deal execution, including AI-generated call summaries and pipeline management. Buyers should confirm if the credit limits on specific plans align with their monthly lead export needs.
For security and compliance, the platform is GDPR compliant and holds SOC 2 and ISO 27001 certifications.
Key Features
B2B Contact Database
Provides access to over 210 million contacts and 30 million companies with verified emails and phone numbers.
AI Assistant
Supports the creation of prospect lists and sales campaigns using natural language prompts.
Email Sequencing
Supports the setup of automated email follow-ups and A/B testing for messages.
Workflow Automation
Designed to automate repetitive sales tasks and identify outbound plays.
Chrome Extension
Allows users to find and save contact information while browsing the web.
Conversation Intelligence
Includes AI-powered call summaries and insights to support sales coaching.
Use Cases
Outbound Prospecting
Identifying new B2B leads through advanced filtering and scheduling meetings via automated sequences.
Inbound Lead Management
Using form enrichment and routing to qualify and assign inbound leads to representatives.
CRM Data Enrichment
Updating existing records with contact data to maintain accuracy across the sales stack.
Pipeline Tracking
Managing deals through pipeline boards and using AI summaries to track meeting outcomes.
Integrations
- Salesforce
- HubSpot
- Outreach
- SalesLoft
- Marketo
- Sendgrid
FAQ
Does Apollo.io have a free plan?
- Yes, Apollo.io offers a free starter plan for users to get started with the platform.
What is included in the Apollo.io trial?
- Trial plans typically include 50 credits, 5 mobile credits, and access to most features, though non-Gmail/Microsoft email linking requires a paid plan.
How does Apollo.io handle B2B data?
- It provides a database of over 210 million contacts and 30 million companies with verified emails and phone numbers to help users target specific buyers.
Source category: Sales
Source subcategory: Lead Generation
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