Apollo.io AI Sales and Lead Generation Software
Apollo.io helps sales teams identify prospects and automate outreach. It is designed for businesses that want to combine lead data and email sequencing in one tool.
At a glance
- Category
- Sales
- Best for
- Sales Development Representatives, Account Executives, Revenue Operations Managers, B2B Founders, Marketing Teams
- Pricing
- Apollo.io offers a freemium model with a free Starter plan. Paid plans provide additional features and credits.
- Key use cases
- Outbound Prospecting, Inbound Lead Management, Sales Sequence Automation, CRM Data Maintenance
- Integrations
- Salesforce, HubSpot, Outreach, SalesLoft, Marketo
- Official website
- apollo.io
Apollo.io is a B2B sales platform designed to help teams identify potential buyers and manage outreach. It provides access to a database of contacts and companies, along with tools for data enrichment and deal execution.
The platform is designed for sales leaders, account executives, SDRs, and founders who need to build lead lists and execute multichannel campaigns. It includes an AI assistant for list building and a Chrome extension for prospecting.
By combining contact data with automation workflows, the platform supports moving from prospecting to active conversation. It also includes features for inbound lead routing and conversation intelligence to support rep coaching.
Buyers should confirm how the credit system works for their specific volume needs and verify if the email connection requirements for free versus paid plans align with their current setup.
Key Features
Provides access to over 210 million contacts and 30 million companies with verified emails and phone numbers.
Supports building prospect lists and campaigns using natural language prompts.
Supports multichannel outreach and follow-up sequences to engage leads.
Allows users to find and save contact information while browsing the web.
Helps manage sales plays through automated task and lead management.
Provides AI-powered call summaries and meeting insights for sales coaching.
Designed to cleanse and complete existing CRM records with updated company and contact data.
Use Cases
Finding B2B leads using filters and building targeted contact lists.
Identifying anonymous website visitors and routing qualified leads to sales representatives.
Setting up automated email and task cadences to maintain engagement with prospects.
Using data enrichment to update contact and company information within Salesforce or HubSpot.
Best For
Integrations
Pricing
Apollo.io offers a freemium model with a free Starter plan. Paid plans provide additional features and credits.
FAQ
Yes, Apollo.io offers a free Starter plan, though some features and email provider integrations require a paid subscription.
The AI Assistant helps users build prospect lists and create outreach campaigns using natural language prompts.
Apollo.io integrates with platforms including Salesforce and HubSpot to sync contact and activity data.
The platform is GDPR compliant and holds SOC 2 and ISO 27001 certifications.
Source category: Sales
Source subcategory: Lead Generation
