AI TOOL PROFILE
ZoomInfo: B2B Lead Generation and GTM Platform
- Sales
- Lead Generation
- Sales teams
- Marketing departments
- Revenue Operations (RevOps) managers
- B2B recruiters
Pricing
Pricing is based on features, number of licenses, and credit usage for data exports. Free trials and demos are available.
At a glance
- Best for
- Sales teams, Marketing departments, Revenue Operations (RevOps) managers, B2B recruiters
- Key use cases
- B2B Prospecting, Account Prioritization, CRM Data Cleansing, Targeted ABM Campaigns, Talent Sourcing
- Integrations
- Salesforce, HubSpot, Outreach, Salesloft, Marketo
- Official website
- Visit zoominfo community edition official website
How AI is used
ZoomInfo is a GTM intelligence platform designed to help B2B companies find and engage with potential customers. It combines a database of company and contact profiles with AI tools that track buyer intent and support sales workflows.
The software is designed for sales, marketing, RevOps, and recruiting teams. It supports the lead generation lifecycle, from defining a target market and sourcing direct dials or emails to tracking when companies are researching specific services.
Users can enrich existing CRM data in real time or use tools like Copilot to prioritize accounts based on buying signals. The platform also includes modules for account-based marketing (ABM) and talent sourcing.
Buyers should confirm their specific credit needs, as pricing is based on license counts and the volume of data exports. Users should also verify which tier is required for features like real-time intent signals or advanced reporting.
Key Features
B2B Contact Database
Provides access to business emails, direct dials, and mobile numbers for prospecting.
Buyer Intent Signals
Tracks signals that indicate when companies are researching specific products or services.
ZoomInfo Copilot
An AI sales agent that helps prioritize accounts and provide buyer context.
Data Enrichment
Appends and cleanses company and contact records across CRMs and other tech stacks.
GTM Studio
Supports building workflows triggered by specific buying signals.
ZoomInfo MCP
Connects B2B intelligence to AI models like Claude and ChatGPT using the Model Context Protocol.
Use Cases
B2B Prospecting
Using company and contact profiles to identify and reach out to decision-makers.
Account Prioritization
Using intent signals to focus sales efforts on accounts showing buying propensity.
CRM Data Cleansing
Enriching lead records with updated job titles, company size, and contact info.
Targeted ABM Campaigns
Developing audience segments based on firmographic and technographic data.
Talent Sourcing
Searching for candidates using a database of professional profiles and contact details.
Integrations
- Salesforce
- HubSpot
- Outreach
- Salesloft
- Marketo
- Eloqua
- SugarCRM
- Zoho
- Microsoft Dynamics
FAQ
What is ZoomInfo used for?
- ZoomInfo is used by B2B companies to identify potential customers, find contact information, and track buying intent to support pipeline generation.
How does ZoomInfo pricing work?
- Pricing is based on the number of licenses, the specific features required, and the amount of credits used to export company or contact profiles.
Does ZoomInfo integrate with CRMs?
- Yes, it supports integrations with CRM and marketing automation platforms such as Salesforce and HubSpot.
Is there a free trial for ZoomInfo?
- Yes, ZoomInfo offers product demos and free trial options for users to explore the platform.
Source category: Sales
Source subcategory: Lead Generation
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