AI TOOL PROFILE
Visual Visitor: Website Visitor Identification Software
- Sales
- Lead Generation
- Sales Teams
- Marketing Agencies
- B2B Lead Generation
- Digital Marketers
Pricing
Pricing is based on the number of successful identifications. Month-to-month and annual plans are available. A free trial is offered.
At a glance
- Best for
- Sales Teams, Marketing Agencies, B2B Lead Generation, Digital Marketers
- Key use cases
- Lead Generation, Retargeting Campaigns, Sales Intelligence, Ad Spend Optimization
- Integrations
- CRM, Email Marketing Systems, Direct Mail Platforms, Zapier, Custom Audience Platforms
- Official website
- Visit visual visitor official website

How AI is used
Visual Visitor is a person-level website visitor identification platform designed to identify anonymous traffic. It provides names, emails, and demographic data points which can be synced to marketing tools.
The tool is designed for sales teams and marketing agencies. It supports the identification of general visitors and employees from visiting companies, providing data such as income estimates, home ownership, and employment details.
Beyond identification, the platform includes AI-powered products such as an AI Sales Rep and AI Sales Coach. It uses a consent-based system to help businesses manage privacy compliance while gathering first-party data.
Buyers should confirm if identification rates align with their specific industry needs, as some evidence suggests the tool may not work as effectively for every business sector.
Key Features
Person-Level Identification
Identifies website visitors by first name, last name, and email address.
Demographic Data Points
Provides up to 37 additional data points, including address, income estimates, and home ownership.
Automatic Data Sync
Pushes identified visitor data into CRMs, email marketing systems, and custom audience platforms.
AI Sales Tools
Includes AI-powered products such as an AI Sales Rep and AI Sales Coach.
Consent Management
Includes a built-in tool to manage visitor consent for identification.
B2B Contact Database
Uses a large database of contacts to help identify employees of visiting companies.
Use Cases
Lead Generation
Identifying anonymous visitors by name and email to support the growth of marketing lists.
Retargeting Campaigns
Using identified visitor data to trigger email or direct mail campaigns based on visited pages.
Sales Intelligence
Identifying employees and companies visiting a site to support sales outreach.
Ad Spend Optimization
Following up with identified visitors via email to reduce the need for repeated paid search clicks.
Integrations
- CRM
- Email Marketing Systems
- Direct Mail Platforms
- Zapier
- Custom Audience Platforms
FAQ
How does Visual Visitor identify people?
- The platform uses a consent-based system and a B2B contact database to identify visitors by first name, last name, and email address.
Is a credit card required for the free trial?
- No, the free trial does not require a credit card for signup.
How is Visual Visitor priced?
- Pricing is based on the number of successful identifications, with month-to-month and annual plans available.
How long does it take to set up?
- The company states that implementation can take approximately 20 minutes.
Source category: Sales
Source subcategory: Lead Generation
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