AI TOOL PROFILE

Visual Visitor: Website Visitor Identification Software

Visual Visitor identifies anonymous website visitors to help businesses build email lists and target prospects based on site behavior.

Pricing

Pricing is based on the number of successful identifications. Month-to-month and annual plans are available. A free trial is offered.

At a glance

Best for
Sales Teams, Marketing Agencies, B2B Lead Generation, Digital Marketers
Key use cases
Lead Generation, Retargeting Campaigns, Sales Intelligence, Ad Spend Optimization
Integrations
CRM, Email Marketing Systems, Direct Mail Platforms, Zapier, Custom Audience Platforms
Visit visual visitorvisual visitor software interface screenshot

How AI is used

Visual Visitor is a person-level website visitor identification platform designed to identify anonymous traffic. It provides names, emails, and demographic data points which can be synced to marketing tools.

The tool is designed for sales teams and marketing agencies. It supports the identification of general visitors and employees from visiting companies, providing data such as income estimates, home ownership, and employment details.

Beyond identification, the platform includes AI-powered products such as an AI Sales Rep and AI Sales Coach. It uses a consent-based system to help businesses manage privacy compliance while gathering first-party data.

Buyers should confirm if identification rates align with their specific industry needs, as some evidence suggests the tool may not work as effectively for every business sector.

Key Features

  • Person-Level Identification

    Identifies website visitors by first name, last name, and email address.

  • Demographic Data Points

    Provides up to 37 additional data points, including address, income estimates, and home ownership.

  • Automatic Data Sync

    Pushes identified visitor data into CRMs, email marketing systems, and custom audience platforms.

  • AI Sales Tools

    Includes AI-powered products such as an AI Sales Rep and AI Sales Coach.

  • Consent Management

    Includes a built-in tool to manage visitor consent for identification.

  • B2B Contact Database

    Uses a large database of contacts to help identify employees of visiting companies.

Use Cases

  • Lead Generation

    Identifying anonymous visitors by name and email to support the growth of marketing lists.

  • Retargeting Campaigns

    Using identified visitor data to trigger email or direct mail campaigns based on visited pages.

  • Sales Intelligence

    Identifying employees and companies visiting a site to support sales outreach.

  • Ad Spend Optimization

    Following up with identified visitors via email to reduce the need for repeated paid search clicks.

Integrations

  • CRM
  • Email Marketing Systems
  • Direct Mail Platforms
  • Zapier
  • Custom Audience Platforms

FAQ

How does Visual Visitor identify people?

The platform uses a consent-based system and a B2B contact database to identify visitors by first name, last name, and email address.

Is a credit card required for the free trial?

No, the free trial does not require a credit card for signup.

How is Visual Visitor priced?

Pricing is based on the number of successful identifications, with month-to-month and annual plans available.

How long does it take to set up?

The company states that implementation can take approximately 20 minutes.

Source category: Sales

Source subcategory: Lead Generation

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