ViaMetric: B2B Lead Generation and Demand Generation
ViaMetric helps B2B sales teams find prospects with specific problems their products can solve. It is designed for businesses that require leads to meet qualification criteria to avoid payment.
At a glance
- Category
- Sales
- Best for
- B2B Sales Teams, Demand Generation Managers, B2B Marketing Leads, Companies hosting professional webinars
- Pricing
- Lead pricing ranges from $100 to $400+ per appointment request, $400 to $700+ per qualified appointment, and $700+ for B.A.N.T. guaranteed meetings. Predictive analytics packages range from $7,500 to $15,000+.
- Key use cases
- B2B Demand Generation, Webinar and Event Recruitment, Customer Database Analysis, Market Segmentation
- Official website
- viametric.com
ViaMetric is a B2B demand generation service that identifies "pain-based" leads—prospects who have a specific problem that matches the client's solution. Rather than providing lists based on demographics, the service focuses on qualifying individuals who are actively seeking a solution.
The service is designed for B2B sales teams and companies that need to fill their pipeline with prospects or drive attendance for webinars and live events. It also provides data science capabilities to help businesses analyze their current customer base.
Buyers can choose from different levels of lead delivery, ranging from appointment requests to screened meetings that meet B.A.N.T. (Budget, Authority, Need, and Timeline) criteria. The service also offers predictive analytics to help identify prospect segments.
Buyers should confirm which lead tier fits their sales process, as the cost and qualification depth vary between an appointment request and a B.A.N.T. meeting.
Key Features
Identifies prospects who have identified a specific problem or need that the client's product is designed to solve.
Provides meetings where the prospect is verified for Budget, Authority, Need, and Timeline based on client requirements.
Helps recruit qualified, pain-based attendees for webinars and live marketing events.
Uses machine learning, data mining, and k-means cluster analysis to profile customer databases and identify prospects.
Supports the nurturing of prospects who are ideal but do not yet meet the full qualification criteria.
Use Cases
Finding new B2B customers who have an active need for a specific product or service.
Filling seats at live events or webinars with attendees who are qualified by their specific business pain.
Applying predictive modeling to existing CRM data to determine customer purchase behaviors.
Using data science to identify customer segments based on purchase probability.
Best For
Pricing
Lead pricing ranges from $100 to $400+ per appointment request, $400 to $700+ per qualified appointment, and $700+ for B.A.N.T. guaranteed meetings. Predictive analytics packages range from $7,500 to $15,000+.
FAQ
Pain-based leads are prospects who have identified a specific problem or need that your company can solve, rather than being selected based only on demographics.
ViaMetric guarantees that leads meet the specified qualification criteria you define; if they do not meet those requirements, the client does not pay for them.
Pricing varies by level: $100-$400+ for appointment requests, $400-$700+ for qualified appointments, and $700+ for meetings that meet full B.A.N.T. criteria.
Source category: Sales
Source subcategory: Lead Generation
