Unstuck Engine: B2B Targeting and Intent Aggregation
Unstuck Engine helps GTM teams identify in-market buyers. It is designed for companies that want to align sales and marketing on a unified Ideal Customer Profile (ICP) using live data.
At a glance
- Category
- Sales
- Best for
- GTM teams, SDRs, Account Executives, Marketing managers, RevOps managers
- Pricing
- A 'Start for Free' option is available. The platform uses a credit system for enrichments and scoring, with a Pre PMF tier that includes credits for thousands of records per month.
- Key use cases
- Sales-Led Growth (SLG) Qualification, Account-Based Marketing (ABM), Product-Led Growth (PLG) Support, Lead Scoring Alignment
- Integrations
- Salesforce, HubSpot, Outreach, Salesloft, LinkedIn
- Official website
- unstuckengine.com
Unstuck Engine is a B2B targeting tool that aggregates intent signals from first, second, and third-party sources to identify prospects. It uses live data to score leads based on how well they match a company's defined personas and customer profiles.
The tool is designed for go-to-market teams, including SDRs, Account Executives, and RevOps managers. It helps these users filter for specific engagement stages, such as identifying who is warming up or ready for a meeting.
Users can define up to 8 ICPs and use custom scoring models to weight different signals. The platform syncs these identified audiences into common CRM and sales engagement tools to support outbound motions.
Buyers should confirm how the credit-based system fits their monthly volume and verify that their specific internal data can be imported via webhook for first-party signals.
Key Features
Collects signals from over 20 sources, including site visits and tech installs, to build a profile of account engagement.
Uses AI to answer core ICP parameters in real time, covering details like niche verticals and site traffic ranges.
Supports the definition of scoring rules and assigning weights to specific firmographic or technographic variables.
Creates auto-updating lists of prospects that change as buyer engagement and fit change.
Supports up to 8 simultaneous ICPs and personas, with pre-built types for decision makers, champions, and influencers.
Use Cases
Identifying high-intent accounts and persona-specific lists to help reps prioritize outbound efforts.
Generating live audiences for committee-wide targeting across ads and outreach.
Using intent signals and fit scoring to identify users for conversion.
Using a single scoring model to help marketing and sales prioritize the same high-potential prospects.
Best For
Integrations
Pricing
A 'Start for Free' option is available. The platform uses a credit system for enrichments and scoring, with a Pre PMF tier that includes credits for thousands of records per month.
FAQ
It evaluates leads across three dimensions: ICP score, Persona score, and Engagement Stage using data from over 20 sources.
Credits are an internal currency used for actions like enrichments, ICP scoring, and syncing audiences. Different actions cost different amounts.
Yes, users can bring their own data via webhook at no additional charge to be scored alongside public signals.
Source category: Sales
Source subcategory: Lead Generation
