AI TOOL PROFILE
Unstuck Engine: B2B Targeting and Intent Aggregation
- Sales
- Lead Generation
- GTM teams
- SDRs
- Account Executives
- Marketing managers
- RevOps managers
Pricing
A 'Start for Free' option is available. The platform uses a credit system for enrichments and scoring, with a Pre PMF tier that includes credits for thousands of records per month.
At a glance
- Best for
- GTM teams, SDRs, Account Executives, Marketing managers, RevOps managers
- Key use cases
- Sales-Led Growth (SLG) Qualification, Account-Based Marketing (ABM), Product-Led Growth (PLG) Support, Lead Scoring Alignment
- Integrations
- Salesforce, HubSpot, Outreach, Salesloft, LinkedIn
- Official website
- Visit Unstuck Engine official website
How AI is used
Unstuck Engine is a B2B targeting tool that aggregates intent signals from first, second, and third-party sources to identify prospects. It uses live data to score leads based on how well they match a company's defined personas and customer profiles.
The tool is designed for go-to-market teams, including SDRs, Account Executives, and RevOps managers. It helps these users filter for specific engagement stages, such as identifying who is warming up or ready for a meeting.
Users can define up to 8 ICPs and use custom scoring models to weight different signals. The platform syncs these identified audiences into common CRM and sales engagement tools to support outbound motions.
Buyers should confirm how the credit-based system fits their monthly volume and verify that their specific internal data can be imported via webhook for first-party signals.
Key Features
Intent Aggregation
Collects signals from over 20 sources, including site visits and tech installs, to build a profile of account engagement.
AI-Powered ICP Research
Uses AI to answer core ICP parameters in real time, covering details like niche verticals and site traffic ranges.
Custom Scoring Models
Supports the definition of scoring rules and assigning weights to specific firmographic or technographic variables.
Dynamic Audiences
Creates auto-updating lists of prospects that change as buyer engagement and fit change.
Multiple Persona Profiles
Supports up to 8 simultaneous ICPs and personas, with pre-built types for decision makers, champions, and influencers.
Use Cases
Sales-Led Growth (SLG) Qualification
Identifying high-intent accounts and persona-specific lists to help reps prioritize outbound efforts.
Account-Based Marketing (ABM)
Generating live audiences for committee-wide targeting across ads and outreach.
Product-Led Growth (PLG) Support
Using intent signals and fit scoring to identify users for conversion.
Lead Scoring Alignment
Using a single scoring model to help marketing and sales prioritize the same high-potential prospects.
Integrations
- Salesforce
- HubSpot
- Outreach
- Salesloft
- CSV export
- Webhooks
FAQ
How does Unstuck Engine identify buyers?
- It evaluates leads across three dimensions: ICP score, Persona score, and Engagement Stage using data from over 20 sources.
What are credits in Unstuck Engine?
- Credits are an internal currency used for actions like enrichments, ICP scoring, and syncing audiences. Different actions cost different amounts.
Can I use my own company data with the tool?
- Yes, users can bring their own data via webhook at no additional charge to be scored alongside public signals.
Source category: Sales
Source subcategory: Lead Generation
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