AI TOOL PROFILE
Snoball: Word of Mouth Marketing Software
- Marketing
- Lead Generation
- Small businesses
- Mid-market companies
- Marketing teams
- Sales teams
- Business owners
Pricing
A free plan is available for basic reputation tools. Paid plans start at $494 per month (billed yearly), with custom pricing for the Pro + Referrals tier.
At a glance
- Best for
- Small businesses, Mid-market companies, Marketing teams, Sales teams, Business owners
- Key use cases
- Automating Referral Generation, Online Reputation Management, Creating Social Proof Assets, Supporting Local Search Visibility
- Integrations
- CRM webhooks, Google Business Profile, BestCompany.com
- Official website
- Visit snoball official website
How AI is used
Snoball is a marketing platform designed to systematize word of mouth growth. It provides tools for collecting online reviews, managing digital reputation, and generating customer referrals through automation.
The software is designed for business owners, marketing teams, and sales departments. By connecting to a CRM, the platform can trigger outreach to customers at specific touchpoints to solicit feedback or referrals.
Additionally, the platform supports the creation of marketing assets such as video testimonials and social proof graphics. It also provides a business listing on BestCompany.com to support search engine visibility.
Buyers should confirm if their customer volume meets the recommendations for referral-specific tiers and verify if their specific CRM is supported via the platform's webhooks and APIs.
Key Features
Automated Referral Messaging
Sends referral requests to customers based on CRM triggers to help generate leads.
Google Reviews Integration
Supports collecting and responding to Google reviews from a centralized dashboard.
AI Brand Advocate Detector
Tags customers as advocates or detractors based on their conversation responses.
Video Testimonial Production
Supports outreach, editing, and publishing of customer video testimonials.
Social Media Asset Builder
Creates graphics and infographics using customer reviews and sentiment data.
Automated Payouts
Supports the automation of incentive payouts for qualified referrals or completed sales.
BestCompany Profile
Provides a business listing on BestCompany.com to support SEO.
Use Cases
Automating Referral Generation
Connecting a CRM to request referrals from customers, which may reduce manual effort from sales representatives.
Online Reputation Management
Using a branded intake form and Google integration to collect and manage customer reviews.
Creating Social Proof Assets
Converting customer sentiment and reviews into video testimonials and social media graphics.
Supporting Local Search Visibility
Using a BestCompany.com profile and Google review growth to help the business appear in search results.
Integrations
- CRM webhooks
- Google Business Profile
- BestCompany.com
FAQ
What is required to start a referral campaign with Snoball?
- For the Pro + Referrals package, Snoball recommends a minimum of 15 monthly customers and 100 legacy customers.
Does Snoball integrate with CRMs?
- Yes, Snoball uses APIs and webhooks to connect with CRMs, which may help automate review and referral requests.
Is there a free version of Snoball?
- Yes, there is a free plan that includes a BestCompany.com listing and basic reputation tools.
How does the AI Brand Advocate Detector work?
- The system tags customers as advocates or detractors based on the responses provided during customer conversations.
Source category: Marketing
Source subcategory: Lead Generation
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