{"best_for":["Small businesses","Mid-market companies","Marketing teams","Sales teams","Business owners"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/snoball","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/snoball.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-040.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: snoball (https://aitoolsforbusiness.ai/snoball)"},"features":["Automated Referral Messaging: Sends referral requests to customers based on CRM triggers to help generate leads.","Google Reviews Integration: Supports collecting and responding to Google reviews from a centralized dashboard.","AI Brand Advocate Detector: Tags customers as advocates or detractors based on their conversation responses.","Video Testimonial Production: Supports outreach, editing, and publishing of customer video testimonials.","Social Media Asset Builder: Creates graphics and infographics using customer reviews and sentiment data.","Automated Payouts: Supports the automation of incentive payouts for qualified referrals or completed sales.","BestCompany Profile: Provides a business listing on BestCompany.com to support SEO."],"freshness_status":"fresh","name":"snoball","pricing_note":"A free plan is available for basic reputation tools. Paid plans start at $494 per month (billed yearly), with custom pricing for the Pro + Referrals tier.","pricing_url":"https://snoball.com/pricing","primary_category":"Marketing","profile_last_verified":"2026-06-06T15:59:01.138Z","secondary_categories":[],"short_description":"Snoball is a word of mouth marketing platform that supports automated referral messaging, review collection, and reputation management.","slug":"snoball","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/snoball","use_cases":["Automating Referral Generation: Connecting a CRM to request referrals from customers, which may reduce manual effort from sales representatives.","Online Reputation Management: Using a branded intake form and Google integration to collect and manage customer reviews.","Creating Social Proof Assets: Converting customer sentiment and reviews into video testimonials and social media graphics.","Supporting Local Search Visibility: Using a BestCompany.com profile and Google review growth to help the business appear in search results."],"website_url":"https://snoball.com/"}