AI TOOL PROFILE
ReTargeter: Programmatic Retargeting and Prospecting
- Marketing
- Lead Generation
- Marketing Agencies
- Ecommerce Stores
- B2B Marketers
- DTC Organizations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Ecommerce Stores, B2B Marketers, DTC Organizations
- Key use cases
- Visitor Re-engagement, Audience Prospecting, Multi-Format Campaigns, CRM-Driven Advertising
- Official website
- Visit retargeter official website
How AI is used
ReTargeter is a programmatic display advertising platform designed to help businesses reach users who have previously interacted with their brand or fit specific audience profiles. It uses cookie-based technology and machine learning to serve ads across various digital contexts.
The tool supports marketing agencies, B2B and DTC organizations, and in-house marketing teams. It supports several targeting methods, including site-based retargeting, CRM-based lists, and look-alike modeling for prospecting new users.
Key capabilities include a programmable bidder that allows for custom bid valuation models and an omni-channel approach that supports native, video, mobile, and audio placements. The platform also includes brand safety technology to filter content surrounding ads in real time.
Buyers should confirm how the platform's programmatic bidding and vCPM pricing models align with their specific budget and performance goals.
Key Features
Site and CRM Retargeting
Uses cookies and CRM data to serve ads to previous website visitors and known customer lists.
Programmable Bidder
A system that supports custom bid valuation models based on impression-level features.
Machine Learning Prediction
Automated click prediction models that help determine bid valuations.
Look-Alike Modeling
Identifies and targets new audiences that share characteristics with existing high-value customers.
Omni-Channel Programmatic
Supports ad delivery across native, video, mobile (including AMP), and audio channels.
Real-Time Brand Safety
Filters the content surrounding impressions in real time to help protect brand reputation.
Dynamic Creative Optimization
Designed to create personalized display advertising experiences at scale.
Use Cases
Visitor Re-engagement
Using cookie-based retargeting to reach website visitors who did not convert during their first visit.
Audience Prospecting
Deploying look-alike modeling to find and target new potential customers similar to current buyers.
Multi-Format Campaigns
Running a programmatic strategy that combines audio, video, and native ads across different devices.
CRM-Driven Advertising
Using existing customer data to trigger specific display ad campaigns.
FAQ
What is ReTargeter used for?
- It is used for programmatic display advertising, specifically helping businesses reach people who have visited their site before or fit a specific target profile.
How does the retargeting technology work?
- It uses cookie-based technology where a small piece of Javascript code (a pixel) is placed on a website to anonymously follow visitors and serve ads later.
Who is this software best suited for?
- It is designed for marketing agencies, ecommerce stores, B2B marketers, and DTC organizations that need audience segmentation and programmatic reach.
Source category: Marketing
Source subcategory: Lead Generation
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