ReTargeter: Programmatic Retargeting and Prospecting
ReTargeter helps marketing agencies and ecommerce stores re-engage visitors who did not convert on their first visit. It is designed for teams needing custom bid valuation and omni-channel display strategies.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Ecommerce Stores, B2B Marketers, DTC Organizations
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Visitor Re-engagement, Audience Prospecting, Multi-Format Campaigns, CRM-Driven Advertising
- Official website
- retargeter.com
ReTargeter is a programmatic display advertising platform designed to help businesses reach users who have previously interacted with their brand or fit specific audience profiles. It uses cookie-based technology and machine learning to serve ads across various digital contexts.
The tool supports marketing agencies, B2B and DTC organizations, and in-house marketing teams. It supports several targeting methods, including site-based retargeting, CRM-based lists, and look-alike modeling for prospecting new users.
Key capabilities include a programmable bidder that allows for custom bid valuation models and an omni-channel approach that supports native, video, mobile, and audio placements. The platform also includes brand safety technology to filter content surrounding ads in real time.
Buyers should confirm how the platform's programmatic bidding and vCPM pricing models align with their specific budget and performance goals.
Key Features
Uses cookies and CRM data to serve ads to previous website visitors and known customer lists.
A system that supports custom bid valuation models based on impression-level features.
Automated click prediction models that help determine bid valuations.
Identifies and targets new audiences that share characteristics with existing high-value customers.
Supports ad delivery across native, video, mobile (including AMP), and audio channels.
Filters the content surrounding impressions in real time to help protect brand reputation.
Designed to create personalized display advertising experiences at scale.
Use Cases
Using cookie-based retargeting to reach website visitors who did not convert during their first visit.
Deploying look-alike modeling to find and target new potential customers similar to current buyers.
Running a programmatic strategy that combines audio, video, and native ads across different devices.
Using existing customer data to trigger specific display ad campaigns.
Best For
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It is used for programmatic display advertising, specifically helping businesses reach people who have visited their site before or fit a specific target profile.
It uses cookie-based technology where a small piece of Javascript code (a pixel) is placed on a website to anonymously follow visitors and serve ads later.
It is designed for marketing agencies, ecommerce stores, B2B marketers, and DTC organizations that need audience segmentation and programmatic reach.
Source category: Marketing
Source subcategory: Lead Generation
