

MagicForm is an AI-powered chatbot platform designed for top-of-funnel interactions on a business website. It can be trained using website scans or uploaded documents, allowing the AI to learn business-specific details to answer visitor questions.
Allows the chatbot to be deployed on a company website via copy-and-paste code.
Supports training the AI with custom personality traits and knowledge extracted from website scans or documents.
Uses a knowledge bank of question-answer pairs and a similarity threshold to help prevent the AI from providing incorrect answers.
Enables users to review interactions and edit responses to further train the agent.
Allows business owners to define the specific questions the bot asks prospects and the order in which they are asked.
Provides a dashboard to observe visitor engagement and conversion rates for appointments or queries.
Using customized questions to determine if a website visitor meets the business's customer criteria.
Utilizing webhooks to trigger email notifications and scheduling when a lead is captured.
Providing answers to common business questions based on the platform's learned knowledge base.
Pricing includes three tiers: STARTER at $49/month, PRO at $149/month, and PREMIUM at $399/month. All plans include a 14-day free trial.
It uses a hallucination control system that compares customer questions against a bank of known question-answer pairs. If the similarity is below a certain threshold, the AI is instructed to state it does not have the answer.
Yes, users can customize the questions the AI asks and determine the order in which those questions are presented to the prospect.
The Pro plan ($149/month) and Premium plan ($399/month) include Zapier integrations, whereas the Starter plan does not.
Source category: Sales
Source subcategory: Lead Generation
MagicForm is an AI chatbot platform for small businesses and agencies that supports lead qualification and automated visitor engagement. It uses a knowledge-base approach with a hallucination control system to support response accuracy. Higher message limits and integrations require the Pro or Premium tiers.