AI TOOL PROFILE
MagicForm AI: AI Chatbot for Lead Generation
- Sales
- Lead Generation
- Solopreneurs
- Small business owners
- Agencies
- Companies
Pricing
Pricing includes three tiers: STARTER at $49/month, PRO at $149/month, and PREMIUM at $399/month. All plans include a 14-day free trial.
At a glance
- Best for
- Solopreneurs, Small business owners, Agencies, Companies
- Key use cases
- Inbound Lead Qualification, Automated Lead Follow-up, Customer FAQ Automation
- Integrations
- Zapier
- Official website
- Visit MagicForm official website

How AI is used
MagicForm is an AI-powered chatbot platform designed for top-of-funnel interactions on a business website. It can be trained using website scans or uploaded documents, allowing the AI to learn business-specific details to answer visitor questions.
Key Features
Website Embedding
Allows the chatbot to be deployed on a company website via copy-and-paste code.
Custom Training
Supports training the AI with custom personality traits and knowledge extracted from website scans or documents.
Hallucination Control
Uses a knowledge bank of question-answer pairs and a similarity threshold to help prevent the AI from providing incorrect answers.
Conversation Monitoring
Enables users to review interactions and edit responses to further train the agent.
Question Customization
Allows business owners to define the specific questions the bot asks prospects and the order in which they are asked.
Visitor Analytics
Provides a dashboard to observe visitor engagement and conversion rates for appointments or queries.
Use Cases
Inbound Lead Qualification
Using customized questions to determine if a website visitor meets the business's customer criteria.
Automated Lead Follow-up
Utilizing webhooks to trigger email notifications and scheduling when a lead is captured.
Customer FAQ Automation
Providing answers to common business questions based on the platform's learned knowledge base.
Integrations
- Zapier
FAQ
How does MagicForm prevent the AI from making things up?
- It uses a hallucination control system that compares customer questions against a bank of known question-answer pairs. If the similarity is below a certain threshold, the AI is instructed to state it does not have the answer.
Can I customize the information the bot collects from leads?
- Yes, users can customize the questions the AI asks and determine the order in which those questions are presented to the prospect.
Which plan is best for businesses needing Zapier integrations?
- The Pro plan ($149/month) and Premium plan ($399/month) include Zapier integrations, whereas the Starter plan does not.
Source category: Sales
Source subcategory: Lead Generation
More tools in Sales
Other published listings in the Sales category.
More tools in the Lead Generation software type
Related listings that share the same software type for comparison and shortlisting.
