GroundTruth | Media & Advertising Platform
GroundTruth helps marketers and business owners drive foot traffic to physical locations. It may be useful for teams looking to connect digital ad spend to real-world visits and sales.
At a glance
- Category
- Marketing
- Best for
- Retail store owners, Restaurant operators, Healthcare providers, Real estate agencies, Marketing agencies
- Pricing
- GroundTruth uses a usage-based pricing model with flexible options such as Cost Per Visit, GROAS, and cost per additional product sale. The self-serve Ads Manager requires no minimum spend.
- Key use cases
- Driving In-Store Foot Traffic, Increasing Product Sales, New Store Opening Support, Market Share Expansion
- Official website
- groundtruth.com
GroundTruth is a location-based advertising platform designed to help brands move beyond simple ad impressions. By using observed real-world consumer behavior and location data, the tool supports the creation of targeted campaigns across multiple digital channels, including mobile, desktop, and connected TV.
The platform is designed for a variety of users, including retail stores, restaurants, healthcare providers, and marketing agencies. It allows these buyers to target audiences based on where they have been or where they currently are, with the goal of increasing physical store visits and product sales.
Buyers can choose between a self-serve Ads Manager for direct control or managed services for campaign support. The platform's core technology uses mapping to help distinguish between people actually visiting a store and those nearby.
Before choosing this tool, buyers should confirm if their primary goal is driving physical foot traffic, as the platform's mapping and attribution are designed for real-world business outcomes.
Key Features
Mapping that defines specific store boundaries, including in-store, on-lot, and retail block areas, to help track actual visits.
A platform for launching and optimizing location-based campaigns without the need for IO contracts or minimum spends.
Supports ad delivery across mobile, desktop, CTV/OTT, audio, digital out-of-home, and audience-based direct mail.
Identifies audiences based on real-world visitation patterns and specific location categories.
Measures results by linking ad exposure to physical in-store visits and online conversions.
Use Cases
Using location-based targeting to encourage consumers to visit a physical retail or restaurant location.
Targeting purchase-ready audiences based on shopping behaviors to support incremental sales growth.
Using location data to help new physical locations reach visitation rates.
Identifying look-alike audiences based on the visitation patterns of potential customers.
Best For
Pricing
GroundTruth uses a usage-based pricing model with flexible options such as Cost Per Visit, GROAS, and cost per additional product sale. The self-serve Ads Manager requires no minimum spend.
FAQ
It uses Blueprint technology to map the boundaries of a business, including the store and parking lot, to identify when a device enters the location after seeing an ad.
The self-serve Ads Manager platform does not require a minimum spend or an IO contract to get started.
It is designed for businesses with physical footprints, such as retail stores, restaurants, automotive dealerships, and healthcare providers.
Source category: Marketing
Source subcategory: Lead Generation
