{"best_for":["Retail store owners","Restaurant operators","Healthcare providers","Real estate agencies","Marketing agencies","Brands with physical locations"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/groundtruth","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/groundtruth.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-023.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: groundtruth (https://aitoolsforbusiness.ai/groundtruth)"},"features":["Blueprint Technology: Mapping that defines specific store boundaries, including in-store, on-lot, and retail block areas, to help track actual visits.","Self-Serve Ads Manager: A platform for launching and optimizing location-based campaigns without the need for IO contracts or minimum spends.","Multi-Channel Reach: Supports ad delivery across mobile, desktop, CTV/OTT, audio, digital out-of-home, and audience-based direct mail.","Location and Behavior Targeting: Identifies audiences based on real-world visitation patterns and specific location categories.","Visit Attribution: Measures results by linking ad exposure to physical in-store visits and online conversions."],"freshness_status":"fresh","name":"groundtruth","pricing_note":"GroundTruth uses a usage-based pricing model with flexible options such as Cost Per Visit, GROAS, and cost per additional product sale. The self-serve Ads Manager requires no minimum spend.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-07T23:21:41.084Z","secondary_categories":[],"short_description":"GroundTruth is an advertising platform that uses real-world location and behavior data to help drive in-store visits and measure business results.","slug":"groundtruth","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/groundtruth","use_cases":["Driving In-Store Foot Traffic: Using location-based targeting to encourage consumers to visit a physical retail or restaurant location.","Increasing Product Sales: Targeting purchase-ready audiences based on shopping behaviors to support incremental sales growth.","New Store Opening Support: Using location data to help new physical locations reach visitation rates.","Market Share Expansion: Identifying look-alike audiences based on the visitation patterns of potential customers."],"website_url":"https://groundtruth.com/"}