GivingDNA: Fundraising Analytics and Wealth Screening
GivingDNA helps nonprofits identify and prioritize high-potential donors. It is designed for major gift teams and fundraising managers who use behavioral and demographic data to personalize outreach.
At a glance
- Category
- Sales
- Best for
- Nonprofit fundraising teams, Major gift officers, Nonprofit operations managers, Development directors
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Major Gift Prospecting, Sustainer Program Growth, Donor Reactivation, Mid-level Donor Upgrades
- Official website
- givingdna.com
GivingDNA is an analytics and wealth screening engine designed for nonprofit organizations. It analyzes donor data to identify patterns, surface opportunities, and help fundraising teams decide which donors to prioritize for upgrades or re-engagement.
The tool is designed for fundraisers and major gift teams across various sectors, including health services, arts and culture, and faith-based organizations. It provides insights via dashboards to help teams make decisions without requiring advanced technical data skills.
Key capabilities include monitoring donor behavior changes, identifying prospects for major gifts, and managing sustainer programs. It can be used as a standalone software tool or paired with AGP's strategy and execution services.
Buyers should confirm how the exportable segments fit into their current CRM and campaign workflows.
Key Features
Identifies high-potential prospects by analyzing capacity and opportunity signals.
Analyzes donor data to surface opportunities and prioritize target audiences.
Identifies donors who may be ready to upgrade, sustain, or re-engage to help prioritize the timing of outreach.
Provides dashboards that highlight trends and portfolio progress.
Updates donor data monthly to reflect changes in behavior and giving patterns.
Uses demographic and behavioral data to support more personalized donor outreach.
Use Cases
Helping gift officers identify high-potential prospects and optimize their portfolios.
Identifying audience segments to support the growth of monthly giving programs.
Using behavior signals to identify at-risk donors and support re-engagement efforts.
Identifying donors who may be ready to move from mid-level to major gift status.
Best For
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
GivingDNA provides analytics, wealth screening, and data visualization to help nonprofits prioritize donors and personalize their outreach strategies.
Yes, it is designed to complement existing CRMs by enhancing current data and allowing users to export actionable donor segments.
No, the platform is designed for fundraising teams and uses intuitive dashboards to make data accessible without requiring technical expertise.
GivingDNA refreshes donor data monthly to track changes in behavior, interests, and giving patterns.
Source category: Sales
Source subcategory: Lead Generation
