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Enlyft: B2B Account Intelligence Platform

Enlyft helps sales and marketing teams identify and prioritize accounts. It is designed for B2B companies looking to align go-to-market efforts with a specific ideal customer profile.

At a glance

Category
Sales
Best for
B2B Sales Teams, B2B Marketing Teams, MSPs, ISVs, Mid-Market Companies
Pricing
A free version is available for prospecting. Paid plans start at 20,000 custom user licenses. Pricing for Business and Enterprise editions is not clearly available from the provided evidence; buyers should confirm current pricing on the vendor website.
Key use cases
Account Prioritization, ICP Development, B2B Prospecting, Partner Ecosystem Growth
Integrations
Salesforce, Dynamics 365, HubSpot, Pipedrive, LinkedIn Ads
Official website
www.enlyft.com
Screenshot of enlyft enlyft website

Enlyft is a B2B account intelligence platform designed to help organizations find and prioritize prospects using AI and large-scale data. It maps accounts through firmographics and technographics, which may help teams identify the technologies a prospect uses before making contact.

The software supports B2B sales teams, marketing departments, and partner ecosystems, including MSPs and ISVs. It supports the creation of ideal customer profiles (ICPs) and provides predictive scoring to suggest accounts that may be likely to buy a specific solution.

Beyond data discovery, the platform includes tools for data enrichment and AI-generated outreach to help personalize communication. It also offers capabilities for partner activation to support cross-sell and new wins within partner networks.

Buyers should confirm whether the license requirements and the scale of the paid plans align with their current team size and growth projections.

Key Features

AI-Powered Propensity Modeling

Uses machine learning to predict which companies are most likely to purchase a solution based on data patterns.

Technographic Data

Provides insights into the technology stacks used by over 30 million companies to help target specific software users.

Buying Signals

Tracks events across news, hiring, and jobs to provide predictive scores on when to engage an account.

Data Enrichment

Supports updating and cleansing company and contact records within connected CRM and marketing tools.

GenAI Snapshots and Outreach

Uses generative AI to create account summaries and personalized email drafts based on the user's ICP.

Partner Activation Tools

Designed to unify signals between vendors and partners to identify white space targeting opportunities.

Use Cases

Account Prioritization

Using propensity scores and buying signals to determine which prospects to contact.

ICP Development

Defining and refining an ideal customer profile based on firmographic and technographic attributes.

B2B Prospecting

Discovering new accounts that match specific technology usage patterns for outbound sales.

Partner Ecosystem Growth

Supporting MSPs and ISVs in identifying up-sell and cross-sell opportunities within their partner networks.

Best For

B2B Sales TeamsB2B Marketing TeamsMSPsISVsMid-Market CompaniesEnterprise Companies

Integrations

SalesforceDynamics 365HubSpotPipedriveLinkedIn AdsMarketoOutreach

Pricing

A free version is available for prospecting. Paid plans start at 20,000 custom user licenses. Pricing for Business and Enterprise editions is not clearly available from the provided evidence; buyers should confirm current pricing on the vendor website.

FAQ

Who is Enlyft designed for?

Enlyft is designed for B2B companies, specifically sales and marketing teams, as well as partner ecosystems like MSPs and ISVs.

Does Enlyft offer a free version?

Yes, Enlyft provides a free version for prospecting that does not require a credit card.

How does Enlyft help with account prioritization?

It uses AI-powered propensity modeling and buying signals to provide predictive scores, which may help teams identify accounts likely to buy.

Which CRMs does Enlyft integrate with?

Enlyft integrates with platforms including Salesforce, Dynamics 365, HubSpot, and Pipedrive.

Source category: Sales

Source subcategory: Lead Generation

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