AI TOOL PROFILE
Captiwate: Website Visitor Engagement Software
- Marketing
- Lead Generation
- Small businesses
- Mid-market companies
- Sales teams
- SDRs
- Founders
- Marketing leaders
Pricing
Captiwate offers a forever free plan for small businesses and a 30-day free trial. Custom and Enterprise plans are available for unlimited seats and visitors; buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Small businesses, Mid-market companies, Sales teams, SDRs, Founders
- Key use cases
- Inbound Sales Lead Capture, Account-Based Marketing (ABM), Lead Qualification, Proactive Customer Success
- Integrations
- HubSpot, Slack, Microsoft Teams
- Official website
- Visit Captiwate official website
How AI is used
Captiwate is a visitor engagement tool designed to connect sales teams with prospects as they browse a website. It aims to reduce the friction of traditional contact forms by offering communication channels such as live video and AI-driven chat.
The software is intended for sales leaders, SDRs, founders, and marketing teams managing inbound traffic. It supports the identification of visitor company details and intent signals, which may help teams prioritize prospects.
Beyond lead capture, the tool includes scheduling and co-browsing capabilities to assist with the transition from a website visit to a meeting. It is designed to work alongside CRMs to keep lead data synchronized.
Buyers should confirm their team's availability to handle live calls, as the effectiveness of real-time video depends on representative availability during peak traffic hours.
Key Features
Live Video Calls
Supports launching video calls for high-intent visitors on specific pages without requiring a form.
AI Chat
Provides automated engagement to qualify visitors and route them to team members.
Visitor Identification
Designed to show company names and intent signals for visitors before they submit a form.
One-Click Scheduling
Includes calendar synchronization and automatic reminders to help reduce demo no-show rates.
Live Co-Browsing
Allows representatives to view the visitor's screen and navigate workflows during calls.
Traffic Segmenting
Supports creating visitor segments based on behavior or geography to trigger specific engagement tools.
Use Cases
Inbound Sales Lead Capture
Using live video triggers on pricing or product pages to engage buyers during their visit.
Account-Based Marketing (ABM)
Identifying target company visitors in real time and routing them to account executives.
Lead Qualification
Using AI chat to screen visitors and identify qualified prospects for the sales team.
Proactive Customer Success
Identifying customers visiting help pages or showing distress signals to offer immediate assistance.
Integrations
- HubSpot
- Slack
- Microsoft Teams
FAQ
Does Captiwate require technical expertise to install?
- No, the platform is designed for setup by copying and pasting a tracking code into the website's header.
Is there a free version of Captiwate?
- Yes, Captiwate offers a forever free plan for small businesses and a 30-day free trial with full feature access.
How does Captiwate work with existing CRMs?
- It captures leads and converts them into bookings, with an active integration for HubSpot and others in development.
Source category: Marketing
Source subcategory: Lead Generation
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