Axle: AI-Powered Media Asset Management
Axle helps media companies and agencies manage and search through large volumes of professional video. It is designed for teams managing tens to hundreds of terabytes of footage who need to locate specific visual or spoken content.
At a glance
- Category
- Operations
- Best for
- Marketing Agencies, Media Companies, Broadcasters
- Pricing
- Axle AI Cloud starts at $20/TB/month with one free user per TB. On-premise AI Tags start from $200/month. Axle AI MAM and archive integrations have separate starting costs. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Professional Video Archiving, Asset Retrieval, Collaborative Review, Automated Media Tagging
- Integrations
- Adobe Premiere Pro, REST API, S3 compatible storage
- Official website
- axle.ai
Axle is a media asset management (MAM) tool designed to help users organize and search professional video collections. It uses AI to characterize scenes and identify faces, objects, and logos, which helps make visual content searchable without relying solely on manual metadata.
The software is built for organizations handling significant amounts of data, ranging from tens of terabytes to petabytes. It offers flexibility in deployment, allowing businesses to run the system on-premise or via a cloud-based SaaS model.
Key capabilities include the creation of H.264 previews for viewing and a browser-based interface for managing assets. It also includes a panel for Adobe Premiere Pro to support search workflows within the editing environment.
Buyers should confirm whether they require a cloud-based subscription or an on-premise installation, as the feature sets and pricing structures differ between the two versions.
Key Features
Supports searching for video assets based on keywords, visual elements, and spoken content.
Identifies and tags faces, objects, and logos within video files.
Characterizes events within a scene to help make the content searchable.
Creates previews of media files for browsing and review.
Provides an interface within Adobe Premiere Pro for searching and accessing media.
Available as a cloud-based service or as software that can run on-premise.
Use Cases
Managing and cataloging large-scale network storage for broadcasters and production houses.
Using semantic search and AI tags to find specific clips or spoken phrases in large media libraries.
Using a browser-based interface for the review and approval of video assets.
Applying metadata to footage through automatic face and object recognition.
Best For
Integrations
Pricing
Axle AI Cloud starts at $20/TB/month with one free user per TB. On-premise AI Tags start from $200/month. Axle AI MAM and archive integrations have separate starting costs. Buyers should confirm current pricing on the vendor website.
FAQ
Yes, Axle offers on-premise media asset management software and a separate on-premise AI tagging engine.
Axle AI Cloud starts at $20/TB/month, which includes one free user per terabyte. Additional S3 storage is available for $15/TB/month.
Yes, Axle includes a Premiere Pro panel that allows users to search for media directly within the application.
Source category: Operations
Source subcategory: Asset Management
