AI TOOL PROFILE
Axle: AI-Powered Media Asset Management
- Operations
- Asset Management
- Marketing Agencies
- Media Companies
- Broadcasters
Pricing
Axle AI Cloud starts at $20/TB/month with one free user per TB. On-premise AI Tags start from $200/month. Axle AI MAM and archive integrations have separate starting costs. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Media Companies, Broadcasters
- Key use cases
- Professional Video Archiving, Asset Retrieval, Collaborative Review, Automated Media Tagging
- Integrations
- Adobe Premiere Pro, REST API, S3 compatible storage
- Official website
- Visit Axle official website

How AI is used
Axle is a media asset management (MAM) tool designed to help users organize and search professional video collections. It uses AI to characterize scenes and identify faces, objects, and logos, which helps make visual content searchable without relying solely on manual metadata.
The software is built for organizations handling significant amounts of data, ranging from tens of terabytes to petabytes. It offers flexibility in deployment, allowing businesses to run the system on-premise or via a cloud-based SaaS model.
Key capabilities include the creation of H.264 previews for viewing and a browser-based interface for managing assets. It also includes a panel for Adobe Premiere Pro to support search workflows within the editing environment.
Buyers should confirm whether they require a cloud-based subscription or an on-premise installation, as the feature sets and pricing structures differ between the two versions.
Key Features
Semantic Video Search
Supports searching for video assets based on keywords, visual elements, and spoken content.
AI-Powered Tagging
Identifies and tags faces, objects, and logos within video files.
Scene Understanding
Characterizes events within a scene to help make the content searchable.
H.264 Proxy Generation
Creates previews of media files for browsing and review.
Premiere Pro Panel
Provides an interface within Adobe Premiere Pro for searching and accessing media.
Deployment Options
Available as a cloud-based service or as software that can run on-premise.
Use Cases
Professional Video Archiving
Managing and cataloging large-scale network storage for broadcasters and production houses.
Asset Retrieval
Using semantic search and AI tags to find specific clips or spoken phrases in large media libraries.
Collaborative Review
Using a browser-based interface for the review and approval of video assets.
Automated Media Tagging
Applying metadata to footage through automatic face and object recognition.
Integrations
- Adobe Premiere Pro
- REST API
- S3 compatible storage
FAQ
Does Axle AI work on-premise?
- Yes, Axle offers on-premise media asset management software and a separate on-premise AI tagging engine.
How does the cloud pricing work for Axle AI?
- Axle AI Cloud starts at $20/TB/month, which includes one free user per terabyte. Additional S3 storage is available for $15/TB/month.
Can Axle integrate with video editing software?
- Yes, Axle includes a Premiere Pro panel that allows users to search for media directly within the application.
Source category: Operations
Source subcategory: Asset Management
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