Yelp Advertising: Local Business Marketing Tools
Yelp for Business helps local businesses get discovered by nearby customers. It is designed for those who need a combination of a free public presence and targeted local ad spend.
At a glance
- Category
- Marketing
- Best for
- Small businesses, Local service providers, Full-service restaurants, Multi-location businesses
- Pricing
- Claiming a business page is free. Paid options are available for advertising and specialized tool packages. Pricing was not clearly available from the provided evidence; buyers should confirm current pricing on the vendor website.
- Key use cases
- Local Discovery, Targeted Lead Generation, Automated Call Handling, Restaurant Guest Management
- Official website
- biz.yelp.com/
Yelp for Business is a platform designed to connect local service providers and restaurants with users searching for specific categories. Businesses can claim a free page to manage their information and interact with customers through reviews and messages.
For those seeking more visibility, the platform offers paid advertising options that target users by location and keywords. The platform also includes specialized tools for different business types, such as guest management for restaurants and an AI answering service for service providers.
Buyers should confirm that while claiming a profile is free, lead generation and visibility tools require paid plans. It is designed primarily for businesses with a physical presence or a specific local service area.
Key Features
Allows businesses to claim their profile, update company information, and respond to customer reviews and messages.
Paid advertising that targets potential customers based on their location and specific keywords.
An AI answering service designed to handle phone calls when staff are unavailable.
A tool for restaurants to manage reservations and waitlists.
A tool designed to help restaurants manage the guest entry and seating process.
Supports placing businesses in front of users searching for specific terms in a specific area.
Use Cases
Claiming a free business page to help local customers find and contact the business.
Using paid ads to appear in search results for specific keywords and geographic locations.
Using the AI answering service to cover phones and may reduce the number of missed calls.
Managing dining reservations and waitlists through tools like Yelp Guest Manager.
Best For
Pricing
Claiming a business page is free. Paid options are available for advertising and specialized tool packages. Pricing was not clearly available from the provided evidence; buyers should confirm current pricing on the vendor website.
FAQ
Yes, it is free to claim and manage a basic Yelp Business Page, though paid advertising and some advanced tools cost extra.
Yelp Receptionist is an AI answering service designed to handle phone calls so businesses can avoid missing potential leads.
Yelp Ads allow businesses to target potential customers based on the specific keywords they use in searches and their geographic location.
Source category: Marketing
Source subcategory: Lead Generation
