AI TOOL PROFILE
Wodwo: AI Audience Modeling Software
- Marketing
- Lead Generation
- B2C marketers
- Small to medium business owners
- Marketing managers without in-house data science teams
- Lead generation specialists
Pricing
Pricing starts at $500 per month.
At a glance
- Best for
- B2C marketers, Small to medium business owners, Marketing managers without in-house data science teams, Lead generation specialists
- Key use cases
- B2C Lead Generation, Customer Persona Research, Campaign Targeting, First-Party Data Expansion
- Official website
- Visit wodwo official website
How AI is used
Wodwo is an audience modeling platform that allows users to upload a customer seed list and match it against a database of over 230 million unique indexed buyers. The tool is designed to analyze over 2,000 attributes to help businesses understand the characteristics of their customers.
It is built for marketers who need to create prospect lists for acquisition campaigns. The platform supports 14 different industries and is designed to generate audience models in under an hour.
Buyers can select up to 30 specific insights per upload, covering demographic, psychographic, and transactional data. To support privacy, the platform uses data anonymization and is CCPA compliant.
Buyers should confirm if the 14 supported industries align with their business and whether the available buyer attributes meet their specific targeting requirements.
Key Features
Audience Matching
Matches uploaded customer data against a database of 230 million indexed buyers.
Customer Insights
Supports the selection of up to 30 insights per upload, including demographics, psychographics, and transactional data.
Model Generation
Designed to build custom audience models in under one hour.
Audience Refinement
Provides filters to refine audiences by age, gender, and geography.
Data Anonymization
Converts personally identifiable information (PII) into IDs and deletes original records.
CCPA Compliance
The platform is designed to be compliant with CCPA privacy standards.
Use Cases
B2C Lead Generation
Creating prospect audiences to find new customers based on the behaviors of existing ones.
Customer Persona Research
Using demographic and psychographic insights to understand the traits of a seed list.
Campaign Targeting
Refining marketing audiences by geography, age, and gender to inform messaging and design.
First-Party Data Expansion
Using an existing customer list to model and identify similar buyers.
FAQ
What does Wodwo do?
- Wodwo takes a customer seed list and uses AI to find similar people within a database of 230 million indexed buyers to create a model for new prospect targeting.
How long does it take to build an audience model?
- Wodwo is designed to produce custom audience models in under one hour.
What kind of data insights are available?
- Users can select up to 30 insights per upload, which may include demographics, psychographics, and transactional data like income, marital status, and shopping preferences.
How does Wodwo handle data privacy?
- The platform anonymizes personally identifiable information (PII) by assigning a specific ID to each unit of data and then deleting the original customer record; it is also CCPA compliant.
What is the starting price for Wodwo?
- Pricing for the platform starts at $500 per month.
Source category: Marketing
Source subcategory: Lead Generation
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Lead Generation software type
Related listings that share the same software type for comparison and shortlisting.
