Wodwo: AI Audience Modeling Software
Wodwo helps marketers identify potential prospect audiences by analyzing first-party data. It is designed for B2C businesses that need to generate customer insights without a dedicated data scientist.
At a glance
- Category
- Marketing
- Best for
- B2C marketers, Small to medium business owners, Marketing managers without in-house data science teams, Lead generation specialists
- Pricing
- Pricing starts at $500 per month.
- Key use cases
- B2C Lead Generation, Customer Persona Research, Campaign Targeting, First-Party Data Expansion
- Official website
- wodwo.co/
Wodwo is an audience modeling platform that allows users to upload a customer seed list and match it against a database of over 230 million unique indexed buyers. The tool is designed to analyze over 2,000 attributes to help businesses understand the characteristics of their customers.
It is built for marketers who need to create prospect lists for acquisition campaigns. The platform supports 14 different industries and is designed to generate audience models in under an hour.
Buyers can select up to 30 specific insights per upload, covering demographic, psychographic, and transactional data. To support privacy, the platform uses data anonymization and is CCPA compliant.
Buyers should confirm if the 14 supported industries align with their business and whether the available buyer attributes meet their specific targeting requirements.
Key Features
Matches uploaded customer data against a database of 230 million indexed buyers.
Supports the selection of up to 30 insights per upload, including demographics, psychographics, and transactional data.
Designed to build custom audience models in under one hour.
Provides filters to refine audiences by age, gender, and geography.
Converts personally identifiable information (PII) into IDs and deletes original records.
The platform is designed to be compliant with CCPA privacy standards.
Use Cases
Creating prospect audiences to find new customers based on the behaviors of existing ones.
Using demographic and psychographic insights to understand the traits of a seed list.
Refining marketing audiences by geography, age, and gender to inform messaging and design.
Using an existing customer list to model and identify similar buyers.
Best For
Pricing
Pricing starts at $500 per month.
FAQ
Wodwo takes a customer seed list and uses AI to find similar people within a database of 230 million indexed buyers to create a model for new prospect targeting.
Wodwo is designed to produce custom audience models in under one hour.
Users can select up to 30 insights per upload, which may include demographics, psychographics, and transactional data like income, marital status, and shopping preferences.
The platform anonymizes personally identifiable information (PII) by assigning a specific ID to each unit of data and then deleting the original customer record; it is also CCPA compliant.
Pricing for the platform starts at $500 per month.
Source category: Marketing
Source subcategory: Lead Generation
