AI TOOL PROFILE

Wobb Review: Influencer Marketing Platform

Wobb helps marketing teams and agencies find influencers through discovery tools and data filters. It is designed for businesses that need to manage creator outreach and track campaign performance.

Pricing

Monthly plans start at $99 for the Basic tier, with Pro at $279 and Unlimited at $499. A 40% discount is available for yearly billing, and a 3-day free trial is offered.

At a glance

Best for
Small Businesses, Marketing Agencies, Ecommerce Stores, Mid-Market Companies, D2C Brands
Key use cases
Influencer Discovery, Campaign Management, Barter Partnerships, Agency Client Management
Integrations
Shopify, Amazon, Flipkart, WooCommerce, Gmail
Visit wobbwobb software interface screenshot

How AI is used

Wobb is an influencer marketing platform designed to help brands, agencies, and e-commerce stores find and manage partnerships with creators on Instagram, TikTok, and YouTube. It provides a database of verified creators and uses filters to help users narrow down their search based on niche, audience demographics, and engagement rates.

The platform supports different scales of operation, from small brands using barter-based partnerships to agencies managing multiple client campaigns. It includes tools for outreach and performance analytics to monitor campaign activity.

Buyers should confirm which pricing tier fits their needs, as the basic plan has specific limits on search results and influencer analytics. Those requiring high-volume data access or custom user permissions may need to evaluate enterprise options.

Key Features

  • Influencer Discovery

    Search a database of over 400 million creators using 20+ filters including engagement rate, location, and audience demographics.

  • Creator Marketplace

    A space to connect with professional influencers, UGC creators, and those open to barter partnerships.

  • One-Click Outreach

    Supports sending personalized messages to multiple creators at once and tracking their responses.

  • Performance Analytics

    Provides insights into creator performance, audience quality, and growth trends.

  • Influencer Data API

    Supports access to creator data and analytics for use within a business's own platform.

Use Cases

  • Influencer Discovery

    Finding creators who align with brand values using targeting and search filters.

  • Campaign Management

    Managing the process of an influencer campaign from selection to performance tracking.

  • Barter Partnerships

    Using the Wobb Launchpad or marketplace to find creators open to product-exchange partnerships.

  • Agency Client Management

    Using team seats and collaboration tools to manage influencer outreach for multiple brands.

Integrations

  • Shopify
  • Amazon
  • Flipkart
  • WooCommerce
  • Gmail
  • Outlook

FAQ

Does Wobb offer a free trial?

Yes, Wobb provides a 3-day free trial with full platform access.

Which platforms can I find influencers on using Wobb?

The platform allows you to search and analyze creators across Instagram, TikTok, and YouTube.

What is the difference between the Basic and Pro plans?

The Basic plan ($99/mo) includes 5,000 search results and 250 influencer analytics, while the Pro plan ($279/mo) increases these to 20,000 search results and 400 analytics.

Source category: Marketing

Source subcategory: Lead Generation

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