Triptease Review: Hotel Direct Booking Software
Triptease helps revenue and marketing teams at hotels reduce reliance on OTAs. It is designed for properties that need to manage rate parity and personalize the guest booking journey.
At a glance
- Category
- Marketing
- Best for
- Hotel Revenue Managers, Hotel Marketing Managers, Hospitality eCommerce Teams, Independent Hotels, Hotel Groups
- Pricing
- Pricing is customized based on hotel size and volume, offering either a fixed license fee or a CPA (commission per booking) model. A 90-day trial is available.
- Key use cases
- Managing Rate Parity, Automating Metasearch Bids, Supporting Website Conversions, Recovering Abandoned Bookings
- Integrations
- Booking engine integration, CRM integration
- Official website
- triptease.com
Triptease is a data marketing platform for the hospitality industry. It provides tools to help hotels attract guests directly through their own channels rather than relying solely on online travel agents (OTAs).
The software is designed for revenue managers, marketing managers, and eCommerce teams. It supports the booking funnel from initial searches on metasearch engines to the final conversion on the hotel's own website.
Key capabilities include automated bidding for paid search and metasearch, as well as a price match tool that may help adjust direct rates to compete with OTA undercutting. It also supports on-site personalization and AI-powered guest communication.
Buyers should confirm if their current booking engine and CRM are among the 120+ supported integrations and evaluate whether a fixed license fee or a commission-based CPA model aligns with their budget.
Key Features
Automatically adjusts direct prices on metasearch and booking engines to match OTA rates using precision discounting.
Supports automated bidding based on price, market, and guest data.
Helps hotels show tailored messages, content, and offers to individual visitors based on behavior.
Supports guest communication and answers in over 130 languages across multiple channels.
Supports the creation of cart abandonment emails and availability alerts.
Provides a dashboard to monitor direct prices against OTAs to identify undercutting issues.
Use Cases
Using the parity monitoring dashboard to identify which OTAs are undercutting direct rates.
Adjusting bids based on likelihood to convert and current price parity status.
Using smart targeting to show specific upgrade offers or regional rates to a visitor.
Sending automated emails to guests who left the booking engine without completing their reservation.
Best For
Integrations
Pricing
Pricing is customized based on hotel size and volume, offering either a fixed license fee or a CPA (commission per booking) model. A 90-day trial is available.
FAQ
It provides tools to help hotels increase direct bookings, including automated metasearch bidding, OTA price matching, and website personalization.
They offer a fixed license fee or a CPA (commission per booking) model. Specific pricing depends on hotel size and volume.
Yes, it is designed to integrate with over 120 booking engines and various CRM systems.
Source category: Marketing
Source subcategory: Lead Generation
