AI TOOL PROFILE
Triptease Review: Hotel Direct Booking Software
- Marketing
- Lead Generation
- Hotel Revenue Managers
- Hotel Marketing Managers
- Hospitality eCommerce Teams
- Independent Hotels
- Hotel Groups
Pricing
Pricing is customized based on hotel size and volume, offering either a fixed license fee or a CPA (commission per booking) model. A 90-day trial is available.
At a glance
- Best for
- Hotel Revenue Managers, Hotel Marketing Managers, Hospitality eCommerce Teams, Independent Hotels, Hotel Groups
- Key use cases
- Managing Rate Parity, Automating Metasearch Bids, Supporting Website Conversions, Recovering Abandoned Bookings
- Integrations
- Booking engine integration, CRM integration
- Official website
- Visit triptease official website
How AI is used
Triptease is a data marketing platform for the hospitality industry. It provides tools to help hotels attract guests directly through their own channels rather than relying solely on online travel agents (OTAs).
The software is designed for revenue managers, marketing managers, and eCommerce teams. It supports the booking funnel from initial searches on metasearch engines to the final conversion on the hotel's own website.
Key capabilities include automated bidding for paid search and metasearch, as well as a price match tool that may help adjust direct rates to compete with OTA undercutting. It also supports on-site personalization and AI-powered guest communication.
Buyers should confirm if their current booking engine and CRM are among the 120+ supported integrations and evaluate whether a fixed license fee or a commission-based CPA model aligns with their budget.
Key Features
Price Match
Automatically adjusts direct prices on metasearch and booking engines to match OTA rates using precision discounting.
Metasearch Advertising
Supports automated bidding based on price, market, and guest data.
Website Personalization
Helps hotels show tailored messages, content, and offers to individual visitors based on behavior.
AI-Powered Chat
Supports guest communication and answers in over 130 languages across multiple channels.
Automated Email Solutions
Supports the creation of cart abandonment emails and availability alerts.
Parity Monitoring
Provides a dashboard to monitor direct prices against OTAs to identify undercutting issues.
Use Cases
Managing Rate Parity
Using the parity monitoring dashboard to identify which OTAs are undercutting direct rates.
Automating Metasearch Bids
Adjusting bids based on likelihood to convert and current price parity status.
Supporting Website Conversions
Using smart targeting to show specific upgrade offers or regional rates to a visitor.
Recovering Abandoned Bookings
Sending automated emails to guests who left the booking engine without completing their reservation.
Integrations
- Booking engine integration
- CRM integration
FAQ
What does Triptease do for hotels?
- It provides tools to help hotels increase direct bookings, including automated metasearch bidding, OTA price matching, and website personalization.
How is Triptease priced?
- They offer a fixed license fee or a CPA (commission per booking) model. Specific pricing depends on hotel size and volume.
Does Triptease integrate with other hotel software?
- Yes, it is designed to integrate with over 120 booking engines and various CRM systems.
Source category: Marketing
Source subcategory: Lead Generation
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