AI TOOL PROFILE
SocialToaster | Employee and Brand Advocacy Platform
- Marketing
- Employee Engagement
- Small businesses
- Nonprofits
- Higher education institutions
- Enterprise companies
Pricing
Self-service plans start at $30/month (Starter), with Plus at $50/month and Pro at $100/month. Enterprise plans start at $450/month billed annually. Managed PromoToaster campaigns typically start at $15,000. A 30-day free trial is available.
At a glance
- Best for
- Small businesses, Nonprofits, Higher education institutions, Enterprise companies
- Key use cases
- Employee Advocacy Programs, Alumni and Faculty Engagement, Customer and Fan Advocacy, Nonprofit Mission Amplification
- Integrations
- Slack, Microsoft Teams, Facebook, Twitter, LinkedIn
- Official website
- Visit social toaster official website
How AI is used
SocialToaster is a brand advocacy tool designed to help organizations encourage employees, customers, and community members to share curated content on their personal social networks. The software supports the delivery of content through common communication channels, which may reduce the need for manual copy-and-paste workflows.
The platform provides different options based on organization size, from self-service plans for small businesses and nonprofits to managed services for large enterprises and universities. It supports the distribution of content via email, SMS, Slack, and Microsoft Teams, and can monitor digital channels for shareable content.
To encourage participation, the tool includes engagement features such as gamification, contests, and sweepstakes. Users can track program impact through analytics that monitor reach, engagement, and earned media.
Buyers should confirm whether they need a self-service setup or a managed enterprise solution, as features such as legal support and strategic consulting are available only in specific tiers.
Key Features
Automated Content Delivery
Sends curated content and URLs to advocates via email, SMS, Slack, and Microsoft Teams.
Gamification and Rewards
Includes tools for contests, sweepstakes, and loyalty rewards to encourage advocate participation.
Content Monitoring
Monitors social and digital channels to identify content that can be promoted to brand advocates.
Advocacy Analytics
Provides tracking for reach, engagement, and earned media to measure the impact of advocacy programs.
Content Curation
Uses artificial intelligence and RSS feeds to help identify and deliver content to advocates.
Use Cases
Employee Advocacy Programs
Helping staff share company news and marketing content to support employer branding and recruiting efforts.
Alumni and Faculty Engagement
Activating higher education communities to share institutional achievements and event news.
Customer and Fan Advocacy
Encouraging customers to share product stories and generate word-of-mouth referrals.
Nonprofit Mission Amplification
Mobilizing donors and volunteers to increase visibility for key campaigns and organizational missions.
Integrations
- Slack
- Microsoft Teams
- YouTube
- Spotify
- RSS feeds
FAQ
How does SocialToaster help employees share content?
- It curates content URLs and delivers them to advocates through email, SMS, Slack, or Microsoft Teams, allowing them to share to their social channels.
What are the different pricing tiers for SocialToaster?
- Self-service plans start at $30/month for small teams, and managed Enterprise plans start at $450/month for larger organizations.
Can I test SocialToaster before paying?
- Yes, SocialToaster offers a 30-day free trial.
Source category: Marketing
Source subcategory: Employee Engagement
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