SocialToaster | Employee and Brand Advocacy Platform
SocialToaster helps businesses and nonprofits activate their people to share branded content. It is designed to help teams reduce manual content distribution efforts.
At a glance
- Category
- Marketing
- Best for
- Small businesses, Nonprofits, Higher education institutions, Enterprise companies
- Pricing
- Self-service plans start at $30/month (Starter), with Plus at $50/month and Pro at $100/month. Enterprise plans start at $450/month billed annually. Managed PromoToaster campaigns typically start at $15,000. A 30-day free trial is available.
- Key use cases
- Employee Advocacy Programs, Alumni and Faculty Engagement, Customer and Fan Advocacy, Nonprofit Mission Amplification
- Integrations
- Slack, Microsoft Teams, Facebook, Twitter, LinkedIn
- Official website
- socialtoaster.com
SocialToaster is a brand advocacy tool designed to help organizations encourage employees, customers, and community members to share curated content on their personal social networks. The software supports the delivery of content through common communication channels, which may reduce the need for manual copy-and-paste workflows.
The platform provides different options based on organization size, from self-service plans for small businesses and nonprofits to managed services for large enterprises and universities. It supports the distribution of content via email, SMS, Slack, and Microsoft Teams, and can monitor digital channels for shareable content.
To encourage participation, the tool includes engagement features such as gamification, contests, and sweepstakes. Users can track program impact through analytics that monitor reach, engagement, and earned media.
Buyers should confirm whether they need a self-service setup or a managed enterprise solution, as features such as legal support and strategic consulting are available only in specific tiers.
Key Features
Sends curated content and URLs to advocates via email, SMS, Slack, and Microsoft Teams.
Includes tools for contests, sweepstakes, and loyalty rewards to encourage advocate participation.
Monitors social and digital channels to identify content that can be promoted to brand advocates.
Provides tracking for reach, engagement, and earned media to measure the impact of advocacy programs.
Uses artificial intelligence and RSS feeds to help identify and deliver content to advocates.
Use Cases
Helping staff share company news and marketing content to support employer branding and recruiting efforts.
Activating higher education communities to share institutional achievements and event news.
Encouraging customers to share product stories and generate word-of-mouth referrals.
Mobilizing donors and volunteers to increase visibility for key campaigns and organizational missions.
Best For
Integrations
Pricing
Self-service plans start at $30/month (Starter), with Plus at $50/month and Pro at $100/month. Enterprise plans start at $450/month billed annually. Managed PromoToaster campaigns typically start at $15,000. A 30-day free trial is available.
FAQ
It curates content URLs and delivers them to advocates through email, SMS, Slack, or Microsoft Teams, allowing them to share to their social channels.
Self-service plans start at $30/month for small teams, and managed Enterprise plans start at $450/month for larger organizations.
Yes, SocialToaster offers a 30-day free trial.
Source category: Marketing
Source subcategory: Employee Engagement
