AI TOOL PROFILE
Kidoz: Contextual Mobile Advertising Platform
- Marketing
- Lead Generation
- Small and mid-sized brands targeting families
- Mobile app developers creating kids' content
- Marketing agencies managing youth-oriented campaigns
- Digital publishers requiring COPPA and GDPR compliance
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Small and mid-sized brands targeting families, Mobile app developers creating kids' content, Marketing agencies managing youth-oriented campaigns, Digital publishers requiring COPPA and GDPR compliance
- Key use cases
- Family-Focused Brand Campaigns, App User Acquisition, Interactive Ad Engagement, Compliant App Monetization
- Official website
- Visit Kidoz official website
How AI is used
Kidoz is a mobile advertising network for the kid-safe app space. It uses AI-powered contextual intelligence rather than personal data or behavioral targeting to place ads in mobile games.
The platform supports two primary groups: brands looking to reach family-friendly audiences and publishers who want to monetize their apps. It supports several ad formats, from banners to interactive playable ads, and maintains privacy certifications.
Buyers should note that the platform focuses on the family and youth demographic. Because it does not use personally identifiable information (PII), targeting is based on the app's content and context rather than individual user profiles.
Key Features
Contextual AI Targeting
Uses AI to place ads based on the app's content and context instead of individual user data.
Privacy Compliance
Designed to be compliant with COPPA, GDPR, and FTC regulations for child-directed media.
Kidoz Engage
Supports custom playable ads that allow users to interact with a product before installing.
Kidoz Connect
Supports audience targeting across segments including pre-schoolers, elementary students, tweens, teens, and parents.
Programmatic Solutions
Provides a SSP, DSP, and Ad Exchange for the automated buying and selling of ad impressions.
Monetize Toolset
Provides publishers with a SDK to generate revenue from their apps through a safe ad network.
Use Cases
Family-Focused Brand Campaigns
Using Kidoz Connect to reach specific age segments, such as tweens or parents, through contextual placement.
App User Acquisition
Using the Grow tool to find relevant new users across a network of mobile apps.
Interactive Ad Engagement
Deploying custom playable ads via Engage to allow potential customers to test a game's functionality.
Compliant App Monetization
Publishers integrating the Kidoz SDK to earn revenue while following children's privacy laws.
FAQ
How does Kidoz target audiences without using personal data?
- Kidoz uses AI-powered contextual intelligence, which places ads based on the content and context of the app rather than the individual user's behavioral data.
Is Kidoz compliant with children's privacy laws?
- Kidoz is certified compliant with COPPA, FTC, and Privo, and it participates in the GDPRkids™ Privacy Assured Program.
What are playable ads in Kidoz?
- Playable ads are interactive units created via Kidoz Engage that allow users to try out a game or product's main features before installing the app.
Source category: Marketing
Source subcategory: Lead Generation
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