INFUSE | B2B Demand, Lead Generation & Buying Group Activation
INFUSE helps B2B companies identify and activate buying groups through demand orchestration. It is designed for GTM teams looking for a managed service to support pipeline generation without software subscription fees.
At a glance
- Category
- Marketing
- Best for
- B2B companies, Demand and growth marketers, ABM leaders, Healthcare marketers, Marketing agencies
- Pricing
- Pricing is custom-tailored based on revenue goals, ICP complexity, and program scope. It is structured on a CPL, CPM, or fixed-cost basis with no subscription fees.
- Key use cases
- Buying Group Activation, Pipeline Generation, Account-Based Marketing (ABM), Competitive Displacement
- Official website
- infuse.com
INFUSE is a demand generation platform designed for B2B companies that need to identify and engage multiple stakeholders within a single buying group. The platform uses AI and intent signals to map buying groups and coordinate engagement across various digital channels.
It is intended for marketing executives, demand generation managers, and ABM leaders who aim to fill their sales pipeline with qualified prospects. The service combines data intelligence, content syndication, and managed execution, which may help teams reduce the overhead of managing multiple tools.
INFUSE operates as a strategic partner, providing a professional services component that includes a dedicated Client Success team to support campaign optimization and GTM strategy.
Buyers should confirm how the custom pricing model aligns with their specific revenue goals and budget, as the cost is tailored to program scope rather than a flat monthly fee.
Key Features
Uses AI to coordinate engagement across multiple channels to reach B2B buying groups.
Identifies stakeholders within target accounts using first-party data and intent signals.
Distributes B2B content across a network of publications to generate leads.
Provides performance tracking and analytics through the Demand Accelerator tool.
Executes campaigns across various touchpoints to support engagement throughout the buyer journey.
Use Cases
Identifying and engaging stakeholders within a target account to help prevent deals from stalling.
Scaling the volume of qualified prospects entering the sales funnel across different geographic regions.
Using account-level intent analysis to prioritize and engage target accounts.
Running targeted campaigns designed to attract buyers currently using competing solutions.
Best For
Pricing
Pricing is custom-tailored based on revenue goals, ICP complexity, and program scope. It is structured on a CPL, CPM, or fixed-cost basis with no subscription fees.
FAQ
INFUSE uses a custom pricing model based on revenue objectives and program scope, typically using CPL, CPM, or fixed costs. There are no separate subscription fees for the technology.
It is designed for B2B GTM teams, including demand marketers and ABM leaders, who need to engage multiple decision-makers within target accounts.
It is the process of identifying and engaging the multiple stakeholders involved in a B2B purchase, rather than targeting a single lead.
Source category: Marketing
Source subcategory: Lead Generation
