

Badger Maps is a routing and mapping tool for outside sales representatives and field service teams. It allows users to visualize customer data on an interactive map to help plan paths between appointments and identify nearby prospects.
For sales managers, the software provides tools for territory management to align territories based on specific metrics and view team activity in real time. The tool also includes lead generation capabilities to help reps find local business opportunities.
Buyers should confirm that while the software can act as a basic field CRM, it is primarily designed as a mobile front-end for existing CRMs. Record limits per license vary by plan and may apply if a full CRM integration is not used.
Supports creating routes with up to 120 stops.
Provides 2-way, real time sync with platforms such as Salesforce, HubSpot, and Microsoft Dynamics.
Includes tools to create and balance territories to help maximize coverage and reduce overlap.
Supports searching for and mapping local business leads within a user's current area.
Offers suggestions for customer visits based on the current route.
Supports customizable check-in forms, voice-to-text notes, and photo attachments.
Designed to generate mileage reports for field activity.
Planning a sequence of customer visits to help reduce driving time.
Designing and balancing sales territories using metrics such as revenue or account count.
Capturing check-in data and notes from the field and syncing them to a central CRM.
Using map views to identify and add new leads while traveling between appointments.
The Business plan starts at $58 per user per month (billed annually), and the Enterprise plan is $95 per user per month (billed annually). A 14-day free trial is available.
Badger Maps is designed for sales teams, allowing them to visualize CRM data on a map, color-code accounts, and optimize multi-stop routes.
It supports 2-way real time integrations with Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, NetSuite, Pipedrive, monday.com, and SugarCRM.
Yes, Badger Maps provides a 14-day free trial, and team accounts may be eligible for a 90-day money-back guarantee.
The Business plan starts at $58 per user per month (billed annually), and the Enterprise plan is $95 per user per month (billed annually).
Source category: Sales
Source subcategory: Field Service Management
Badger Maps is a routing and mapping application for field sales and service teams. It supports route optimization, territory management, and real time CRM syncing. Buyers should note that some advanced reporting and alignment features may require additional monthly add-on fees.