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Badger Maps: Route Planner for Outside Sales and Field Teams

Badger Maps helps field sales teams and managers plan daily routes and manage territories. It is designed for businesses that need to coordinate outside sales representatives and sync field activity with a CRM.

At a glance

Category
Sales
Best for
Outside Sales Representatives, Sales Managers, Sales Operations Teams, Field Service Teams
Pricing
The Business plan starts at $58 per user per month (billed annually), and the Enterprise plan is $95 per user per month (billed annually). A 14-day free trial is available.
Key use cases
Daily Route Planning, Territory Alignment, Field Activity Reporting, Mobile Prospecting
Integrations
Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly
Official website
badgermapping.com/
Screenshot of Badger Maps website

Badger Maps is a routing and mapping tool for outside sales representatives and field service teams. It allows users to visualize customer data on an interactive map to help plan paths between appointments and identify nearby prospects.

For sales managers, the software provides tools for territory management to align territories based on specific metrics and view team activity in real time. The tool also includes lead generation capabilities to help reps find local business opportunities.

Buyers should confirm that while the software can act as a basic field CRM, it is primarily designed as a mobile front-end for existing CRMs. Record limits per license vary by plan and may apply if a full CRM integration is not used.

Key Features

Route Optimization

Supports creating routes with up to 120 stops.

CRM Integrations

Provides 2-way, real time sync with platforms such as Salesforce, HubSpot, and Microsoft Dynamics.

Territory Management

Includes tools to create and balance territories to help maximize coverage and reduce overlap.

Lead Generation

Supports searching for and mapping local business leads within a user's current area.

AI-Powered Recommendations

Offers suggestions for customer visits based on the current route.

Field Data Collection

Supports customizable check-in forms, voice-to-text notes, and photo attachments.

Mileage Tracking

Designed to generate mileage reports for field activity.

Use Cases

Daily Route Planning

Planning a sequence of customer visits to help reduce driving time.

Territory Alignment

Designing and balancing sales territories using metrics such as revenue or account count.

Field Activity Reporting

Capturing check-in data and notes from the field and syncing them to a central CRM.

Mobile Prospecting

Using map views to identify and add new leads while traveling between appointments.

Best For

Outside Sales RepresentativesSales ManagersSales Operations TeamsField Service Teams

Integrations

SalesforceHubSpotMicrosoft DynamicsZohoInsightlyNetSuitePipedrivemonday.comSugarCRMZapierExcel exportCSV import

Pricing

The Business plan starts at $58 per user per month (billed annually), and the Enterprise plan is $95 per user per month (billed annually). A 14-day free trial is available.

FAQ

How does Badger Maps differ from standard navigation apps?

Badger Maps is designed for sales teams, allowing them to visualize CRM data on a map, color-code accounts, and optimize multi-stop routes.

Which CRMs does Badger Maps integrate with?

It supports 2-way real time integrations with Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, NetSuite, Pipedrive, monday.com, and SugarCRM.

Is there a free trial available?

Yes, Badger Maps provides a 14-day free trial, and team accounts may be eligible for a 90-day money-back guarantee.

What are the pricing options for Badger Maps?

The Business plan starts at $58 per user per month (billed annually), and the Enterprise plan is $95 per user per month (billed annually).

Source category: Sales

Source subcategory: Field Service Management

Categories:

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