AI TOOL PROFILE
Adikteev Review: Mobile App Retargeting and User Acquisition
- Marketing
- Lead Generation
- Gaming app developers
- Ecommerce app owners
- Fintech app operators
- Mobile marketing agencies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Gaming app developers, Ecommerce app owners, Fintech app operators, Mobile marketing agencies
- Key use cases
- Reducing User Churn, Re-engaging High-Value Payers, Scaling New User Acquisition, iOS User Retargeting
- Integrations
- AppsFlyer, Adjust, Singular, Kochava
- Official website
- Visit Adikteev official website
How AI is used
Adikteev is an app growth platform specializing in user retention and acquisition. It features a custom-built Demand Side Platform (DSP) designed for retargeting, which helps app marketers reach existing users to encourage repeat engagement or in-app purchases.
The tool is designed for app developers and agencies, particularly those managing gaming, entertainment, delivery, and fintech applications. It supports the re-engagement of lapsed users and the acquisition of new users through Connected TV (CTV) campaigns.
Key capabilities include predictive AI for churn modeling and a focus on incrementality testing to help buyers measure the lift provided by their campaigns. The platform is compliant with GDPR and COPPA regulations.
Buyers should confirm if they meet the minimum requirement of 15,000 targetable unique users and whether their current MMP setup supports the necessary postback integrations for churn prediction.
Key Features
Custom-built DSP
A dedicated Demand Side Platform focused on retargeting to help re-engage users without UA complexity.
Churn Prediction Algorithm
Uses predictive AI to score users based on their probability of leaving the app, supporting bid decisions.
CTV User Acquisition
Supports reaching new users via Connected TV devices using IP-based attribution to link views to mobile installs.
Creative Design Services
In-house production of video and playable ads for retargeting and UA campaigns.
Pre-launch Audience Analysis
Analysis of the app's audience before campaign launch to help design a targeting strategy.
Incrementality Testing
Supports uplift tests using randomized control groups to measure the impact of retargeting on user behavior.
Use Cases
Reducing User Churn
Identifying users at risk of leaving and deploying targeted retargeting to keep them active.
Re-engaging High-Value Payers
Targeting users who have previously made in-app purchases to encourage repeat spending.
Scaling New User Acquisition
Using CTV campaigns to reach users on large screens and diversifying the UA channel mix.
iOS User Retargeting
Supporting user retention strategies for iOS apps.
Integrations
- AppsFlyer
- Adjust
- Singular
- Kochava
FAQ
What is the minimum user requirement for Adikteev?
- All app verticals can benefit from the platform as long as there are at least 15,000 targetable unique users.
How does Adikteev handle user churn prediction?
- It uses predictive AI and machine learning models to analyze user behavior and assign churn probability scores, which may be used to adjust ad bid prices.
Does Adikteev support iOS retargeting?
- Yes, the platform supports app retargeting for iOS to help expand reach and improve return on ad spend.
Source category: Marketing
Source subcategory: Lead Generation
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