Adikteev Review: Mobile App Retargeting and User Acquisition
Adikteev helps companies with gaming, ecommerce, and fintech apps re-engage lapsed users. It is designed for teams needing to manage churn through predictive modeling and targeted ad spend.
At a glance
- Category
- Marketing
- Best for
- Gaming app developers, Ecommerce app owners, Fintech app operators, Mobile marketing agencies
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Reducing User Churn, Re-engaging High-Value Payers, Scaling New User Acquisition, iOS User Retargeting
- Integrations
- AppsFlyer, Adjust, Singular, Kochava
- Official website
- adikteev.com
Adikteev is an app growth platform specializing in user retention and acquisition. It features a custom-built Demand Side Platform (DSP) designed for retargeting, which helps app marketers reach existing users to encourage repeat engagement or in-app purchases.
The tool is designed for app developers and agencies, particularly those managing gaming, entertainment, delivery, and fintech applications. It supports the re-engagement of lapsed users and the acquisition of new users through Connected TV (CTV) campaigns.
Key capabilities include predictive AI for churn modeling and a focus on incrementality testing to help buyers measure the lift provided by their campaigns. The platform is compliant with GDPR and COPPA regulations.
Buyers should confirm if they meet the minimum requirement of 15,000 targetable unique users and whether their current MMP setup supports the necessary postback integrations for churn prediction.
Key Features
A dedicated Demand Side Platform focused on retargeting to help re-engage users without UA complexity.
Uses predictive AI to score users based on their probability of leaving the app, supporting bid decisions.
Supports reaching new users via Connected TV devices using IP-based attribution to link views to mobile installs.
In-house production of video and playable ads for retargeting and UA campaigns.
Analysis of the app's audience before campaign launch to help design a targeting strategy.
Supports uplift tests using randomized control groups to measure the impact of retargeting on user behavior.
Use Cases
Identifying users at risk of leaving and deploying targeted retargeting to keep them active.
Targeting users who have previously made in-app purchases to encourage repeat spending.
Using CTV campaigns to reach users on large screens and diversifying the UA channel mix.
Supporting user retention strategies for iOS apps.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
All app verticals can benefit from the platform as long as there are at least 15,000 targetable unique users.
It uses predictive AI and machine learning models to analyze user behavior and assign churn probability scores, which may be used to adjust ad bid prices.
Yes, the platform supports app retargeting for iOS to help expand reach and improve return on ad spend.
Source category: Marketing
Source subcategory: Lead Generation
