Zeotap: Customer Data Platform (CDP)
Zeotap helps enterprise companies unify customer data to support omnichannel orchestration. It is designed for brands needing GDPR-compliant data governance and real time personalization.
At a glance
- Category
- Data & Analytics
- Best for
- Enterprise companies, Marketing teams, IT and data teams
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Customer Experience and Personalization, Acquisition and Growth, Loyalty and Retention, Predictive Analytics
- Integrations
- Google BigQuery, Snowflake, Databricks, Adobe Analytics, Adobe Campaign
- Official website
- zeotap.com/
Zeotap is a Customer Data Platform (CDP) designed to help large organizations consolidate fragmented first-party data into unified customer profiles. It supports identity resolution, which may help businesses recognize the same customer across various devices and touchpoints.
The platform is intended for enterprise brands, particularly in retail, financial services, and media, that activate audiences across multiple marketing channels. It includes ZeoAI to assist with technical tasks such as data mapping and segment creation.
Buyers can choose between different deployment models via InfraFlex, including a managed packaged version or a warehouse-native composable approach that runs directly on existing cloud storage. This allows teams to choose between a managed service or data sovereignty within their own environment.
Buyers should confirm their internal technical resources to determine whether a packaged or composable deployment aligns with their current data architecture.
Key Features
Cleanses and unifies raw data to create customer profiles.
Supports resolving customer identities across devices and channels to bridge data gaps.
Provides AI support for setup, onboarding, data mapping, and conversational segment creation.
Supports the creation of personalized customer journeys across various marketing channels.
Offers a choice between packaged (hosted) or composable (warehouse-native) deployment models.
Designed with European GDPR and privacy-compliance standards.
Use Cases
Supports real time page adjustments and next-page anticipation based on customer profiles.
Supports first-party lookalike modeling to identify users with similar characteristics.
Activating audiences via email, SMS, and push notifications to support customer engagement.
Utilizes unified data to support data science and predictive modeling.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Zeotap is a Customer Data Platform (CDP) that helps enterprise brands unify first-party customer data and resolve identities across different devices and channels.
It is designed for enterprise companies, specifically those in industries like retail, telecom, media, and financial services.
Through InfraFlex, users can choose a 'Packaged' model (Zeotap-hosted or Client-hosted) or a 'Composable' model (warehouse-native for BigQuery, Snowflake, or Databricks).
Yes, it uses ZeoAI to assist with setup, onboarding, data mapping, and providing a conversational agent for segment creation and data analysis.
Source category: Data & Analytics
Source subcategory: Data Management
