AI TOOL PROFILE
Zeotap: Customer Data Platform (CDP)
- Data and Analytics
- Data Management
- Enterprise companies
- Marketing teams
- IT and data teams
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Enterprise companies, Marketing teams, IT and data teams
- Key use cases
- Customer Experience and Personalization, Acquisition and Growth, Loyalty and Retention, Predictive Analytics
- Integrations
- Google BigQuery, Snowflake, Databricks, Adobe Analytics, Adobe Campaign
- Official website
- Visit zeotap official website
How AI is used
Zeotap is a Customer Data Platform (CDP) designed to help large organizations consolidate fragmented first-party data into unified customer profiles. It supports identity resolution, which may help businesses recognize the same customer across various devices and touchpoints.
The platform is intended for enterprise brands, particularly in retail, financial services, and media, that activate audiences across multiple marketing channels. It includes ZeoAI to assist with technical tasks such as data mapping and segment creation.
Buyers can choose between different deployment models via InfraFlex, including a managed packaged version or a warehouse-native composable approach that runs directly on existing cloud storage. This allows teams to choose between a managed service or data sovereignty within their own environment.
Buyers should confirm their internal technical resources to determine whether a packaged or composable deployment aligns with their current data architecture.
Key Features
Unified 360° Customer View
Cleanses and unifies raw data to create customer profiles.
Identity Resolution
Supports resolving customer identities across devices and channels to bridge data gaps.
ZeoAI
Provides AI support for setup, onboarding, data mapping, and conversational segment creation.
Omnichannel Orchestration
Supports the creation of personalized customer journeys across various marketing channels.
InfraFlex Deployment
Offers a choice between packaged (hosted) or composable (warehouse-native) deployment models.
Data Governance & Security
Designed with European GDPR and privacy-compliance standards.
Use Cases
Customer Experience and Personalization
Supports real time page adjustments and next-page anticipation based on customer profiles.
Acquisition and Growth
Supports first-party lookalike modeling to identify users with similar characteristics.
Loyalty and Retention
Activating audiences via email, SMS, and push notifications to support customer engagement.
Predictive Analytics
Utilizes unified data to support data science and predictive modeling.
Integrations
- Google BigQuery
- Snowflake
- Databricks
- Adobe Analytics
- Adobe Campaign
- Adobe Target
- Amazon DSP
- Amazon Marketing Cloud
FAQ
What is Zeotap?
- Zeotap is a Customer Data Platform (CDP) that helps enterprise brands unify first-party customer data and resolve identities across different devices and channels.
Who is Zeotap best for?
- It is designed for enterprise companies, specifically those in industries like retail, telecom, media, and financial services.
What are the different deployment options for Zeotap?
- Through InfraFlex, users can choose a 'Packaged' model (Zeotap-hosted or Client-hosted) or a 'Composable' model (warehouse-native for BigQuery, Snowflake, or Databricks).
Does Zeotap use AI?
- Yes, it uses ZeoAI to assist with setup, onboarding, data mapping, and providing a conversational agent for segment creation and data analysis.
Source category: Data & Analytics
Source subcategory: Data Management
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