AI TOOL PROFILE
ascent360: Customer Data Platform for Hospitality
- Data and Analytics
- Data Management
- Hotels
- Resorts
- Ski resorts
- Outdoor and bike businesses
- Hospitality retailers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing for the Flash360 Pro and Enterprise plans on the vendor website.
At a glance
- Best for
- Hotels, Resorts, Ski resorts, Outdoor and bike businesses, Hospitality retailers
- Key use cases
- Direct Revenue Support for Hotels, Season Pass Sales for Ski Resorts, Customer Retention for Retailers, Guest Sentiment Tracking
- Integrations
- Oracle Hospitality, Maestro, Springer Miller Systems, StayNTouch, Fare Harbor
- Official website
- Visit ascent360 official website
How AI is used
ascent360 is a Customer Data Platform (CDP) and marketing automation suite built for the hospitality sector. It integrates with various source systems to consolidate guest information, which can then be used to create targeted marketing segments.
The tool is designed for hotels, resorts, ski areas, and outdoor businesses. It helps these operators centralize data from property management systems (PMS), point-of-sale (POS) systems, and ecommerce platforms to reduce the need for manual spreadsheet exports.
Beyond data unification, it provides tools for executing campaigns via email, SMS, and direct mail. It also includes features for abandoned cart recovery and guest feedback analysis powered by AI to help businesses understand sentiment across properties.
Buyers should confirm if the current integration list matches their specific tech stack and if the reporting capabilities in the Pro plan meet their specific needs.
Key Features
Unified Guest Profiles
Consolidates and de-duplicates data from multiple sources to create a single profile, or 'Golden Record', for each guest.
Omnichannel Marketing
Supports the delivery of campaigns via email, SMS, direct mail, and social media ads.
Automated Segmentation
Supports the creation of custom audiences based on purchase history, demographics, and guest preferences.
Data Hygiene Engine
Uses NCOA and CASS certification to help clean physical and email addresses.
AI Guest Feedback Analysis
Collects and analyzes guest sentiment across different properties and touchpoints using AI.
Abandoned Cart Recovery
Supports personalized campaigns to recover bookings that were not completed.
Use Cases
Direct Revenue Support for Hotels
Using unified guest data to send personalized email and SMS offers to encourage direct bookings.
Season Pass Sales for Ski Resorts
Segmenting past visitors to drive the sale of lift tickets and season passes.
Customer Retention for Retailers
Using in-store and online purchase history to send targeted retention campaigns.
Guest Sentiment Tracking
Using AI to analyze guest feedback across multiple touchpoints to identify service patterns.
Integrations
- Oracle Hospitality
- Maestro
- Springer Miller Systems
- StayNTouch
- Fare Harbor
- Hudson Software
- Open Table
- Club Prophet
- Lightspeed
- Shopify
- WooCommerce
- BigCommerce
FAQ
What does ascent360 do for hotels?
- It unifies guest data from systems like PMS and POS into a single profile, helping hotels create targeted marketing segments and automate email and SMS campaigns.
Which plan is right for my business: Flash360 Pro or Enterprise?
- Flash360 Pro is designed for hotels and resorts requiring premium integrations and email automation. The Enterprise plan is for multi-property conglomerates needing custom integrations and advanced reporting.
Does ascent360 integrate with common POS and PMS systems?
- Yes, it integrates with over 125 source systems, including Oracle Hospitality, Maestro, Shopify, and Lightspeed.
Source category: Data & Analytics
Source subcategory: Data Management
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