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WorkCast Review: Webinar and Virtual Event Software

WorkCast helps marketers and B2B professionals manage virtual events and lead generation. It may be useful for teams that need high-capacity broadcasting and direct CRM integration.

At a glance

Category
Marketing
Best for
Marketing agencies, B2B sales teams, Mid-market companies, Enterprise companies, Education providers
Pricing
Plans start at $127 per month for the Business tier (2 users). Higher tiers like Business Pro and Enterprise offer more users, higher registration limits, and additional features like webinar libraries.
Key use cases
B2B Lead Generation, Internal Communications, Training and Education, Product Demonstrations, Thought Leadership
Integrations
HubSpot, Marketo, Salesforce, Eloqua, Pardot
Official website
workcast.com
Screenshot of workcast website

WorkCast is a cloud-based platform designed for creating and delivering webinars, webcasts, and hybrid events. It provides tools for presenter management and audience engagement, including branded templates and a dedicated presenter studio.

The software is designed for marketing agencies, sales teams, and B2B professionals in sectors such as technology, financial services, and education. It supports a variety of event formats, from single-session webinars to multi-session virtual events.

Key capabilities focus on attendee interaction through live polling, Q&A, and chat, while providing administrators with engagement scoring and analytics in real time. The platform also includes AI-driven tools for accessibility and content organization.

Buyers should confirm their specific registration volume and user needs, as certain features like edited captions and webinar libraries are reserved for higher-tier plans.

Key Features

AI-Driven Live Captions

Provides captions for interactive events in real time that may learn industry-specific terminology.

Interactive Polling

Allows hosts to launch live polls during events or schedule them for simulive and on-demand video.

Cloud Share

A native solution for streaming slides and videos within a webinar without using screen sharing.

Lead Scoring

Assigns engagement scores to attendees based on activities such as media viewing and poll responses.

Simulive Broadcasting

Supports pre-recording content and scheduling it to play back automatically at a set date and time.

AI-Generated Chapters

Creates chapter points for on-demand webinars based on captions to help viewers find content.

Use Cases

B2B Lead Generation

Using webinars and webcasts to deliver content and identify prospects through engagement data.

Internal Communications

Hosting corporate town halls and investor seminars to keep stakeholders informed.

Training and Education

Creating professional development courses with graded polls and participation certification.

Product Demonstrations

Conducting B2B product showcases via a cloud-based platform that requires no attendee downloads.

Thought Leadership

Sharing industry expertise through branded digital events to help increase brand awareness.

Best For

Marketing agenciesB2B sales teamsMid-market companiesEnterprise companiesEducation providers

Integrations

HubSpotMarketoSalesforceEloquaPardotCSV export

Pricing

Plans start at $127 per month for the Business tier (2 users). Higher tiers like Business Pro and Enterprise offer more users, higher registration limits, and additional features like webinar libraries.

FAQ

Does WorkCast offer a free trial?

Yes, WorkCast provides a 14-day free trial for users to test the platform's features and analytics.

What are the different pricing plans for WorkCast?

WorkCast offers a Business plan starting at $127/month, a Business Pro plan for larger registration needs, and custom Enterprise packages.

Can attendees join WorkCast webinars without downloading software?

Yes, WorkCast is a cloud-based platform that requires no plugins or downloads for attendees to access events.

Which CRMs does WorkCast integrate with?

WorkCast has built-in integrations with HubSpot, Marketo, Salesforce, Eloqua, and Pardot.

Source category: Marketing

Source subcategory: Event Management

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