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Unbabel: Language Operations Platform

Unbabel helps customer service and marketing teams manage multilingual communications. It is designed for businesses that need to scale global support without hiring native speakers for every market.

At a glance

Category
Operations
Best for
Enterprise companies, Global customer service teams, International marketing departments, Localization managers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
Key use cases
Multilingual Customer Support, Global Content Localization, Help Center Management, BPO Workflow Support
Integrations
Salesforce, Zendesk, Intercom, Kustomer, Helpshift
Official website
unbabel.com
Screenshot of Unbabel website

Unbabel is a Language Operations (LangOps) platform designed to help businesses communicate with customers in multiple languages. It uses a hybrid approach that combines machine translation with a community of human editors to refine quality.

The software is built for enterprises, customer support agents, and marketing teams managing translations across various channels. It supports over 6,000 language pairs and over 50 file types, including docx, csv, and json.

Buyers can use the platform to manage translation workflows and track performance through quality reporting. Because the tool integrates with common CRM and help desk software, users may be able to translate messages within their existing work environment.

Prospective buyers should confirm how the hybrid AI-human workflow fits their specific quality requirements and verify if their specific third-party platforms are supported via the available native integrations or API.

Key Features

Hybrid AI and Human Translation

Combines machine translation with a global community of human editors to refine translation quality.

AI Quality Estimation

Predicts the quality of translations to determine if they meet a specific bar or require human review.

Pipeline Builder

Allows users to set parameters for speed, quality, and cost based on market or content type.

Quality Reporting

Provides visibility into translation performance, usage, and billing through analytics tools.

Wide Format Support

Supports over 50 file types, including csv, docx, json, pptx, srt, and strings.

Use Cases

Multilingual Customer Support

Supporting customer service agents in responding to queries via chat and email in the customer's native language.

Global Content Localization

Translating marketing collateral, product descriptions, and e-commerce catalogs for international markets.

Help Center Management

Publishing and maintaining multilingual FAQ sections using a combination of AI and human refinement.

BPO Workflow Support

Supporting business process outsourcing providers in delivering multilingual services for global brands.

Best For

Enterprise companiesGlobal customer service teamsInternational marketing departmentsLocalization managers

Integrations

SalesforceZendeskIntercomKustomerHelpshiftOracleWix AnswersFreshdeskHubspotShopifyStiboAPI

Pricing

Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.

FAQ

What is Unbabel?

Unbabel is a Language Operations (LangOps) platform that uses a hybrid of AI and human editors to provide translations for customer service and marketing content.

How does the hybrid translation process work?

The platform uses AI for initial translations and then uses AI Quality Estimation to determine if a human editor is needed to refine the text.

Which platforms does Unbabel integrate with?

It offers native integrations with tools like Salesforce, Zendesk, Intercom, and Freshdesk, and also provides an API for custom connections.

Source category: Operations

Source subcategory: Localization Platform

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