AI TOOL PROFILE

3Play Media: Video Accessibility and Localization Software

3Play Media helps organizations make video content accessible and multilingual. It is designed for teams that need to support compliance standards like ADA or WCAG while managing video production.
  • Marketing
  • Localization Platform
  • Localization teams
  • Accessibility teams
  • Video production teams
  • Product teams
  • Education and eLearning organizations
  • Media and entertainment companies

Pricing

Pricing is usage-based and personalized per minute of video content. Tiers include Express for occasional projects, Pro for up to 10 hours per year, and Enterprise for large-scale consistent projects.

At a glance

Best for
Localization teams, Accessibility teams, Video production teams, Product teams, Education and eLearning organizations
Key use cases
Legal Compliance Support, Global Content Distribution, Video Library Auditing, Live Event Accessibility
Integrations
Brightcove, Kaltura, Wistia, AWS, Box
Visit 3play media3play media software interface screenshot

How AI is used

3Play Media is a platform designed for video accessibility and localization. It combines AI technology with human expert review to provide services such as closed captioning, subtitling, and audio description across multiple languages.

The tool is intended for localization, accessibility, and production teams within industries like education, media, technology, and corporate communications. It helps these teams manage the process of making video content accessible for people with disabilities and global audiences.

Key capabilities include Pulse, an AI-powered tool that helps audit and score accessibility risks in video libraries, and a variety of integrations to connect with existing video platforms. The platform supports various workflows, ranging from occasional one-off projects to large-scale enterprise operations.

Buyers should confirm their specific volume of video content and required accuracy levels, as pricing and service tiers depend on the blend of AI and human intervention requested.

Key Features

  • Captioning and Subtitling

    Provides closed captioning for accessibility and subtitles for translating spoken content into written text for global audiences.

  • Dubbing and Audio Description

    Supports audio localization into different languages and describes visual content using human or synthesized speech.

  • Pulse AI Auditing

    An automated tool designed to audit and score video accessibility to identify compliance risks at scale.

  • Live Captioning

    Supports the scheduling of captioning in real time for events, broadcasts, or courses.

  • API Workflow Automation

    REST APIs that allow users to build automated workflows for ordering and posting back accessibility services.

  • Custom Glossaries and Profiles

    Allows users to define personalized translation profiles and term glossaries to help improve AI and human accuracy.

Use Cases

  • Legal Compliance Support

    Supporting compliance with ADA, Section 508, and WCAG regulations for educational and corporate video libraries.

  • Global Content Distribution

    Localizing audio and text via dubbing and subtitling to reach international audiences.

  • Video Library Auditing

    Using AI to score existing video libraries and routing content that falls below a quality threshold for human remediation.

  • Live Event Accessibility

    Providing captioning in real time for live broadcasts or educational webinars.

Integrations

  • Brightcove
  • Kaltura
  • Wistia
  • AWS
  • Box
  • YouTube
  • Vimeo

FAQ

How does 3Play Media pricing work?

Pricing is based on a per-minute rate for uploaded video content, personalized by the service chosen, turnaround speed, and volume. Rates may decrease as volume increases.

Does 3Play Media use AI or humans for captioning?

The platform uses both. By default, services combine AI with expert human review, though users may customize the balance from AI-only to human-reviewed solutions.

Which plan is right for small projects?

The Express plan is designed for one-off or occasional projects, while the Pro plan is intended for teams needing up to 10 hours of video per year.

Is 3Play Media compliant with accessibility laws?

The services are designed to support compliance with major regulations including the ADA, Section 504/508, WCAG, and the European Accessibility Act (EAA).

Source category: Marketing

Source subcategory: Localization Platform

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