AI TOOL PROFILE
3Play Media: Video Accessibility and Localization Software
- Marketing
- Localization Platform
- Localization teams
- Accessibility teams
- Video production teams
- Product teams
- Education and eLearning organizations
- Media and entertainment companies
Pricing
Pricing is usage-based and personalized per minute of video content. Tiers include Express for occasional projects, Pro for up to 10 hours per year, and Enterprise for large-scale consistent projects.
At a glance
- Best for
- Localization teams, Accessibility teams, Video production teams, Product teams, Education and eLearning organizations
- Key use cases
- Legal Compliance Support, Global Content Distribution, Video Library Auditing, Live Event Accessibility
- Integrations
- Brightcove, Kaltura, Wistia, AWS, Box
- Official website
- Visit 3play media official website

How AI is used
3Play Media is a platform designed for video accessibility and localization. It combines AI technology with human expert review to provide services such as closed captioning, subtitling, and audio description across multiple languages.
The tool is intended for localization, accessibility, and production teams within industries like education, media, technology, and corporate communications. It helps these teams manage the process of making video content accessible for people with disabilities and global audiences.
Key capabilities include Pulse, an AI-powered tool that helps audit and score accessibility risks in video libraries, and a variety of integrations to connect with existing video platforms. The platform supports various workflows, ranging from occasional one-off projects to large-scale enterprise operations.
Buyers should confirm their specific volume of video content and required accuracy levels, as pricing and service tiers depend on the blend of AI and human intervention requested.
Key Features
Captioning and Subtitling
Provides closed captioning for accessibility and subtitles for translating spoken content into written text for global audiences.
Dubbing and Audio Description
Supports audio localization into different languages and describes visual content using human or synthesized speech.
Pulse AI Auditing
An automated tool designed to audit and score video accessibility to identify compliance risks at scale.
Live Captioning
Supports the scheduling of captioning in real time for events, broadcasts, or courses.
API Workflow Automation
REST APIs that allow users to build automated workflows for ordering and posting back accessibility services.
Custom Glossaries and Profiles
Allows users to define personalized translation profiles and term glossaries to help improve AI and human accuracy.
Use Cases
Legal Compliance Support
Supporting compliance with ADA, Section 508, and WCAG regulations for educational and corporate video libraries.
Global Content Distribution
Localizing audio and text via dubbing and subtitling to reach international audiences.
Video Library Auditing
Using AI to score existing video libraries and routing content that falls below a quality threshold for human remediation.
Live Event Accessibility
Providing captioning in real time for live broadcasts or educational webinars.
Integrations
- Brightcove
- Kaltura
- Wistia
- AWS
- Box
- YouTube
- Vimeo
FAQ
How does 3Play Media pricing work?
- Pricing is based on a per-minute rate for uploaded video content, personalized by the service chosen, turnaround speed, and volume. Rates may decrease as volume increases.
Does 3Play Media use AI or humans for captioning?
- The platform uses both. By default, services combine AI with expert human review, though users may customize the balance from AI-only to human-reviewed solutions.
Which plan is right for small projects?
- The Express plan is designed for one-off or occasional projects, while the Pro plan is intended for teams needing up to 10 hours of video per year.
Is 3Play Media compliant with accessibility laws?
- The services are designed to support compliance with major regulations including the ADA, Section 504/508, WCAG, and the European Accessibility Act (EAA).
Source category: Marketing
Source subcategory: Localization Platform
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