AI TOOL PROFILE
TrueNorth: AI Loadboard and Dispatch Software
- Operations
- Fleet Management
- Owner-operators
- Small to mid-sized trucking companies
- Freight brokers
- Logistics companies
Pricing
The platform is free for carriers. Brokers can post unlimited loads for free, but advanced AI matching and outreach features require a paid monthly plan; a two-week free trial is available for these premium broker tools.
At a glance
- Best for
- Owner-operators, Small to mid-sized trucking companies, Freight brokers, Logistics companies
- Key use cases
- Automating Load Discovery, Filling Broker Loads, Planning Backhauls, Digital Document Routing
- Integrations
- TMS integration, XLS import, CSV import, PDF import
- Official website
- Visit truenorth official website
How AI is used
TrueNorth is a freight matching platform that connects carriers and brokers through a digital loadboard. The software features an AI assistant called Loadie, which is designed to help find and match loads based on user preferences, equipment types, and locations.
The tool is built for owner-operators, trucking companies, and freight brokers. Carriers can use the loadboard and AI dispatcher to find freight and manage documents, while brokers can post loads and identify vetted carriers for their shipments.
It supports several equipment types, including dry van, reefer, and flatbed. For brokers, the platform supports automated carrier outreach through SMS and email, which may reduce manual cold calling when filling loads.
Buyers should confirm whether the specific equipment types they operate—particularly specialized trailers like tankers or hoppers—are supported, as the loadboard has specific limitations on freight types.
Key Features
AI Dispatcher (Loadie)
An assistant that learns user preferences to scan for and recommend matching loads.
Carrier Loadboard
Provides carriers with unlimited searches and access to over 100,000 daily loads.
Automated Broker Outreach
Supports contacting vetted carriers via SMS and email to gauge interest in posted loads.
Load Document Management
Includes tools for managing load documents and invoicing, with the ability to connect to factoring companies.
TrueRate Profit Calculator
A tool designed to help carriers estimate the profitability of a load based on operational costs.
Broker Load Ingestion
Supports uploading loads via XLS, CSV, PDF, or email.
Use Cases
Automating Load Discovery
Carriers can set preferred lanes and equipment types for the AI to find matches.
Filling Broker Loads
Brokers can post loads and use AI to match and contact vetted carriers who meet specific compliance criteria.
Planning Backhauls
Carriers can use the system to find return loads based on their current delivery destination.
Digital Document Routing
Carriers can send load documents directly to their factoring company through the platform.
Integrations
- TMS integration
- XLS import
- CSV import
- PDF import
FAQ
Is TrueNorth free for carriers?
- Yes, the loadboard and AI dispatcher are free for the first user at any trucking company, and no credit card is required to sign up.
What equipment types does the loadboard support?
- The loadboard supports dry van, reefer, flatbed, power-only, and box trucks. It does not currently support bulk, hopper, tanker, or sprinter vans.
Do brokers have to pay to post loads?
- Vetted brokers can post unlimited loads to the loadboard for free. Paid plans are required for advanced AI features like intelligent matching and automated carrier outreach.
Can I use TrueNorth if I have a factoring company?
- Yes, carriers can connect their factoring company to the platform to send load documents directly to them.
Source category: Operations
Source subcategory: Fleet Management
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