AI TOOL PROFILE

Tamr | AI-Native Master Data Management

Tamr helps organizations consolidate duplicate records and improve data quality. It is designed for businesses managing complex B2B or B2C datasets across multiple systems.

Pricing

Tamr uses a subscription model that includes a platform fee and at least one data product, plus a volume-based consumption fee calculated by the number of output Tamr IDs (golden records).

At a glance

Best for
Mid-market companies, Enterprise companies, Data and analytics teams, Business operations professionals
Key use cases
Customer 360, Supplier Data Mastering, CRM and ERP Unification, Healthcare Provider Mastering, Product Data Standardization
Integrations
S3, GCS, ADLS2, Snowflake, BigQuery
Visit TamrTamr software interface screenshot

How AI is used

Tamr is a cloud-native master data management (MDM) platform that uses machine learning to unify and clean fragmented enterprise data. It employs AI agents and human-in-the-loop oversight to resolve entities and create a single, authoritative 'golden record' for business entities.

The platform is designed for organizations that manage data silos across CRM, ERP, and other operational systems. It provides specific data products for mastering customers, suppliers, healthcare providers, and product catalogs.

By identifying duplicate or inconsistent records, Tamr supports workflows such as Customer 360 and supplier management. It is intended to provide a more agile path to data quality than traditional rules-based MDM systems.

Buyers should confirm how the volume-based pricing model, which is tied to the number of output Tamr IDs, aligns with their data scale.

Key Features

  • Entity Resolution

    Uses AI and external data to identify and merge duplicate records across different sources.

  • Agentic Data Curation

    Combines AI agents with human oversight to support data curation.

  • Data Enrichment

    Standardizes and enhances data using third-party sources.

  • Tamr RealTime

    Helps make mastered data available in operational systems.

  • Enterprise Knowledge Graph

    Connects people and organization data to identify relationships between entities.

  • Data Lineage

    Maintains a history of changes to records for auditing and compliance.

Use Cases

  • Customer 360

    Unifying B2B and B2C customer data across multiple platforms to create a unified view of the customer.

  • Supplier Data Mastering

    Consolidating supplier information to help manage supply chain risk and spend.

  • CRM and ERP Unification

    Connecting fragmented records between different operational systems.

  • Healthcare Provider Mastering

    Deduplicating and standardizing provider rosters to support compliance and efficiency.

  • Product Data Standardization

    Creating golden records for product information across spreadsheets and ERPs.

Integrations

  • S3
  • GCS
  • ADLS2
  • Snowflake
  • BigQuery
  • AWS
  • Azure
  • Google Cloud

FAQ

What does 'AI-native' mean in the context of Tamr?

It means AI is built into the core platform for functions like entity resolution and schema mapping, rather than relying on static, manual rules.

How is Tamr priced?

Tamr uses a subscription model consisting of a platform fee and volume-based fees calculated by the number of output Tamr IDs (unique golden records).

Who is the ideal buyer for Tamr?

It is designed for mid-market and enterprise companies, specifically those in financial services, healthcare, manufacturing, and retail.

Does Tamr require a data science team to operate?

No, the platform includes a user interface that allows business users and data analysts to use it without coding or machine learning backgrounds.

Source category: Data & Analytics

Source subcategory: Data Quality

More tools in Data & Analytics

Other published listings in the Data & Analytics category.

Browse all tools in Data & Analytics

More tools in the Data Quality software type

Related listings that share the same software type for comparison and shortlisting.

Browse all Data Quality software type tools