ActivePrime: Salesforce CRM Data Quality Software
ActivePrime helps businesses maintain clean Salesforce CRM data. It is designed for teams that need to automate the deduplication and formatting of records to support AI initiatives.
At a glance
- Category
- Data & Analytics
- Best for
- Small businesses, Mid-market companies, Enterprise companies, Salesforce CRM administrators
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website for CleanData Lite and CleanData Enterprise plans.
- Key use cases
- Preventing CRM Duplicate Entry, Standardizing Data Formats, Filling Data Gaps, Preparing Data for AI Models
- Integrations
- Salesforce
- Official website
- activeprime.com
ActivePrime is an AI-enabled data quality platform designed for Salesforce CRM. It helps identify and resolve common data issues such as duplicates, formatting errors, and missing information to support AI models like Einstein or Agentforce.
The tool serves buyers ranging from small businesses to large enterprises. It provides different service tiers, including a Lite version and an Enterprise package, which vary based on the types of data defects they address.
Key capabilities include a feature to search for existing records before creating new ones to help prevent duplicates, and an undo feature to revert changes. These tools are designed to help users manage data cleansing without writing custom code.
Buyers should confirm which specific data issues they need to resolve, as certain features such as junk data and damaged data detection are associated with the Enterprise package rather than the Lite version.
Key Features
A feature designed to help prevent the creation of duplicate records in Salesforce CRM by searching for existing records first.
Uses machine learning to identify duplicate records and update them automatically based on high-confidence criteria.
Supports the detection and resolution of duplicate records across any two standard or custom objects in Salesforce.
Allows users to revert merges or data fixes using the Salesforce recycle bin to recover information.
Tracks and stores modifications made to CRM data, including which user made the change and when.
A tool that identifies the percentage of data defects, such as formatting issues and missing data, via a report.
Use Cases
Using Search Before Create to help ensure new entries do not create redundant records in the system.
Identifying and correcting inconsistent date, phone number, and address formats across the CRM.
Detecting missing fields and populating missing address information from reliable data sources.
Cleaning and maintaining data to support the use of autonomous agents and AI tools within Salesforce.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website for CleanData Lite and CleanData Enterprise plans.
FAQ
CleanData Lite supports duplicate data, formatting issues, and missing data. The Enterprise package also supports incorrect, misplaced, junk, and damaged data.
Yes, the Search Before Create feature is designed to search for existing records before a new one is created to help prevent duplicates.
ActivePrime includes a Smart Undo and Undo Fix feature that can revert merges and data fixes using the Salesforce recycle bin.
Source category: Data & Analytics
Source subcategory: Data Quality
Software Type:
How AI is used
ActivePrime is an AI-powered data quality tool for Salesforce CRM that helps businesses identify and fix duplicate, missing, or incorrectly formatted records. It is designed for companies preparing their data for AI models, with feature availability varying between Lite and Enterprise plans.
Pros & Cons
- Includes a feature to search for duplicates during the entry process
- Provides a mechanism to undo data merges and fixes
- Offers an audit log of data changes
- Supports both standard and custom Salesforce objects
- The Lite package covers fewer data issue types than the Enterprise package
- Pricing is not publicly listed and requires a custom quote
