Surefront: PLM, PIM, and CRM Software for Retail
Surefront helps retailers and brands manage the journey from product development to wholesale sales. It is designed for teams that need to centralize product data and coordinate with external suppliers in a shared space.
At a glance
- Category
- Operations
- Best for
- Ecommerce Stores, Retail Stores, Brands, Distributors
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Product Development Collaboration, Wholesale Sales Management, Merchandising and Category Planning, Catalog Centralization
- Integrations
- SAP, Oracle, NetSuite, Acumatica
- Official website
- surefront.com
Surefront is a collaborative software platform designed for businesses that manage physical product catalogs, specifically those in retail, apparel, and home furnishings. It combines Product Lifecycle Management (PLM), Product Information Management (PIM), and CRM functions into a single system to reduce reliance on fragmented emails and spreadsheets.
The tool is built for brands, distributors, and retailers who coordinate with overseas factories and internal merchandising teams. It focuses on creating a single source of truth for SKUs, allowing teams to share updates and approvals without manual data reentry.
Buyers can use the platform to manage tasks from initial design tech packs to final purchase orders. Because it supports external collaborator access, it is designed to help reduce communication lags in global supply chains.
Before choosing this software, buyers should confirm if the integrated CRM and order management features align with their existing sales workflows and verify how the platform connects with their current ERP system.
Key Features
Centralizes product libraries and SKU data into a searchable database to serve as a single source of truth.
Creates technical specifications for manufacturers to help standardize product development.
Produces professional line sheets for wholesale buyers based on centralized product information.
Supports the creation and management of customizable requests for quotes (RFQs) and bid responses.
Provides a shared workspace for collaboration and communication with external suppliers and factories.
Includes task management and supports the generation of PO worksheets and item setup sheets.
Maintains event logs that track changes, comments, and approvals at the SKU level.
Use Cases
Coordinating design specifications and approvals between internal teams and overseas factories.
Generating line sheets and managing quotes and purchase orders for B2B buyers.
Organizing product assortments and performing gap analysis across different product lines.
Moving product data from spreadsheets and PDFs into a unified digital library for better searchability.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Surefront is a B2B platform that combines PLM, PIM, and CRM functions to help brands and retailers manage product development, catalogs, and wholesale communications in one space.
Yes, Surefront provides an open API and is designed to connect with major ERPs such as SAP, Oracle, NetSuite, and Acumatica.
Yes, the platform allows factories and suppliers to be granted secure access to collaborate on product attributes and updates in real time.
Source category: Operations
Source subcategory: Data Management
